Citations (22)
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Chun Zhou & Soyoon Kim. (2023) Testing the Effect of an Interactive Narrative: The Mediating Role of Transportation and the Moderating Roles of Narrative Ending and Issue Involvement. Health Communication 38:13, pages 2915-2924.
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Julia R. Winkler, Markus Appel, Marie-Luise C.R. Schmidt & Tobias Richter. (2023) The Experience of Emotional Shifts in Narrative Persuasion. Media Psychology 26:2, pages 141-171.
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Matthias Glaser & Heribert Reisinger. (2022) Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising 51:2, pages 188-205.
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David A. Gilliam, Justin R. Muñoz, Fernando R. Jiménez, Seunghyun Kim & Christopher M. Kyle. (2021) Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising. Journal of Business-to-Business Marketing 28:3, pages 223-245.
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Katheryn R. Christy. (2018) I, You, or He: Examining the Impact of Point of View on Narrative Persuasion. Media Psychology 21:4, pages 700-718.
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Articles from other publishers (17)
Xiaodong Li, Zhiwen Liu, Bengang Gong & Ai Ren. (2023) Customers' decision pattern based on mobile reviews in digital economy. Kybernetes 53:2, pages 709-733.
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Iñigo Gallo, Jennifer Edson Escalas & Sanjay Sood. (2024) Transported through Time: The Narrative Processing of Experiential Purchases. Journal of the Association for Consumer Research 9:1, pages 32-45.
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Matthias Glaser, Yung Kyun Choi & Hans Baumgartner. (2024) (Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads. Journal of the Association for Consumer Research 9:1, pages 46-57.
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Anne Hamby, Davide Orazi & Patrick Moreau. (2024) Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes. Journal of Business Research 170, pages 114309.
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Melanie C. Green & Markus Appel. 2024.
Freda Gonot-Schoupinsky, Mark Weeks & Jerome Carson. (2023) “You can end up in a happy place” (Voyce): a role for positive autoethnography. Mental Health and Social Inclusion 27:4, pages 380-391.
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Jakob D. Jensen, Melinda M. Krakow, Katheryn R. Christy, Chelsea L. Ratcliff, Manusheela Pokharel & Helen Lillie. (2023) Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability. Psychology & Marketing 40:12, pages 2686-2710.
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Zhihao Yang, Desheng Wang, Tingting Li & Jie Han. (2023) Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share. Journal of Retailing and Consumer Services 74, pages 103384.
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Marie-Luise C. R. Schmidt, Julia R. Winkler, Markus Appel & Tobias Richter. (2023) Tracking Emotional Shifts During Story Reception: The Relationship Between Narrative Structure and Affective Responses. Scientific Study of Literature 12:1, pages 17-39.
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Afshin Tanouri, Ann-Marie Kennedy & Ekant Veer. (2021) A conceptual framework for transformative gamification services. Journal of Services Marketing 36:2, pages 185-200.
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Ioana Stoica, Mihalis Kavaratzis, Christina Schwabenland & Markus Haag. (2021) Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions. Tourism and Hospitality 3:1, pages 15-30.
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Davide C. Orazi, Jing Lei & Liliana L. Bove. (2021) The effect of ending disclosure on the persuasiveness of narrative PSAs. Journal of Business Research 127, pages 241-251.
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Sidra Tabassum, Muddasar Ghani Khwaja & Umer Zaman. (2020) Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?. Information 11:12, pages 545.
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Paulette Rouliez, Dewi Tojib & Yelena Tsarenko. (2019) The Influence of Online Review Exposure on Reviewers’ Intensity Level of Negative Word of Mouth. Journal of Hospitality & Tourism Research 43:5, pages 712-733.
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Tom van Laer, Stephanie Feiereisen & Luca M. Visconti. (2019) Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research 96, pages 135-146.
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Daniel J. Tamul & Jessica C. Hotter. (2019) Exploring Mechanisms of Narrative Persuasion in a News Context: The Role of Narrative Structure, Perceived Similarity, Stigma, and Affect in Changing Attitudes. Collabra: Psychology 5:1.
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Tom van Laer, Stephanie Feiereisen & Luca M. Visconti. (2018) Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect. SSRN Electronic Journal.
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