Advanced search
Publication Cover
Journal of Advertising Volume 46, 2017 - Issue 3
Submit an article Journal homepage
763
Views
8
CrossRef citations to date
0
Altmetric
Original Research Articles

The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations

Christina SaengerYoungstown State University, Youngstown, Ohio, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-7345-2708
ORCID Icon,
Robert D. JewellKent State University, Kent, Ohio, USA
&
Jamie L. GrigsbyKent State University, Kent, Ohio, USA
Pages 424-439 | Published online: 21 Feb 2017

Citations (8)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Glenna L. Read, Irene I. van Driel & Robert F. Potter. (2018) Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation. Journal of Advertising 47:2, pages 182-197.
Read now
Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek)Katarzyna Wisiecka, Paulina Ślęzak & Krzysztof Krejtz. How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis. International Journal of Advertising 0:0, pages 1-23.
Read now

Articles from other publishers (6)

Glenna Read & Kenon Brown. (2020) Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads. Communication & Sport 11:4, pages 812-830.
Crossref
Maren Becker & Maarten J. Gijsenberg. (2023) Consistency and commonality in advertising content: Helping or Hurting?. International Journal of Research in Marketing 40:1, pages 128-145.
Crossref
Aleksandar Brzaković, Tomislav Brzaković, Darjan Karabašević, Gabrijela Popović & Renata Činčikaitė. (2022) The Interface between the Brand of Higher Education and the Influencing Factors. Sustainability 14:10, pages 6151.
Crossref
Alicja Grochowska, Magdalena Gąsiorowska & Piotr Hajda. 2021. Advances in Advertising Research (Vol. XI). Advances in Advertising Research (Vol. XI) 13 29 .
Lubica Gajanova, Margareta Nadanyiova & George Lazaroiu. (2020) Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View. Central European Business Review 9:2, pages 1-18.
Crossref
Jana Kliestikova, Pavol Durana & Maria Kovacova. (2019) Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic. Central European Business Review 8:1, pages 15-32.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.