Journal of Advertising, Volume 46, Issue 3 (2017)

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Journal of Advertising, Volume 46, Issue 3 (2017)

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Literature Review Corner

Article
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Rumen Pozharliev, Willem J.M.I. Verbeke & Richard P. Bagozzi
Pages: 351-362
Published online: 17 Jul 2017
AbstractforSocial Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context | Full Text | References | PDF (356.2 KB)
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Open Access
Article
Online Behavioral Advertising: A Literature Review and Research Agenda
Sophie C. Boerman, Sanne Kruikemeier & Frederik J. Zuiderveen Borgesius
Pages: 363-376
Published online: 29 Jun 2017
AbstractforOnline Behavioral Advertising: A Literature Review and Research Agenda | Full Text | References | PDF (353.6 KB)
  • 97166 Views
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Article
The Third-Person Effect in Advertising: A Meta-Analysis
Martin Eisend
Pages: 377-394
Published online: 01 Mar 2017
AbstractforThe Third-Person Effect in Advertising: A Meta-Analysis | Full Text | References | PDF (168 KB)
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Article
Public Perceptions of Billboards: A Meta-Analysis
George R. Franke & Charles R. Taylor
Pages: 395-410
Published online: 20 Jun 2017
AbstractforPublic Perceptions of Billboards: A Meta-Analysis | Full Text | References | PDF (178.4 KB)
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Original Research Articles

Article
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm & Karen Robson
Pages: 411-423
Published online: 19 Jun 2017
AbstractforUnderstanding Why Consumers Don't Skip Pre-Roll Video Ads | Full Text | References | PDF (273.5 KB) | Supplemental
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Article
The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations
Christina Saenger, Robert D. Jewell & Jamie L. Grigsby
Pages: 424-439
Published online: 21 Feb 2017
AbstractforThe Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations | Full Text | References | PDF (709.5 KB)
  • 763 Views
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Article
Guilt and Shame: Environmental Message Framing Effects
Tae Hyun Baek & Sukki Yoon
Pages: 440-453
Published online: 11 May 2017
AbstractforGuilt and Shame: Environmental Message Framing Effects | Full Text | References | PDF (723.5 KB)
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Corrigendum

Correction
Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
Joseph F. Hair Jr., Barry J. Babin & Nina Krey
Page: 454
Published online: 01 Aug 2017
CitationforCovariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations | Full Text | References | PDF (57 KB)
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