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Journal of Advertising Volume 46, 2017 - Issue 1: Themed Issue – Methodology in Advertising Research
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Quantitative Research

Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations

Joseph F. Hair Jr.University of South Alabama, Mobile, Alabama, USA
,
Barry J. BabinLouisiana Tech University, Ruston, Louisiana, USACorrespondence[email protected]
&
Nina KreyRowan University, Glassboro, New Jersey, USA
Pages 163-177 | Published online: 01 Mar 2017

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