Citations (19)
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Michail Vafeiadis. (2023) Message Interactivity and Source Credibility in Online Dental Practice Reviews: Responding to Reviews Triggers Positive Consumer Reactions Regardless of Review Valence. Health Communication 38:1, pages 80-90.
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Patrick Poon & Gerald Albaum. (2019) Consumer Trust in Internet Marketing and Direct Selling in China. Journal of Relationship Marketing 18:3, pages 216-232.
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Hyejin Kim, Keonyoung Park & John Eighmey. (2019) The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption. Journal of Promotion Management 25:4, pages 541-569.
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Ilyoung Ju, Yi He, Qimei Chen, Wei He, Bin Shen & Sela Sar. (2017) The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising. Journal of Advertising 46:4, pages 473-486.
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Karine Aoun Barakat, Amal Dabbous & Abbas Tarhini. (2021) An empirical approach to understanding users' fake news identification on social media. Online Information Review 45:6, pages 1080-1096.
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Maria Petrescu. (2018) The Effect of Socialization and Maven Characteristics on Viral Advertising. Timisoara Journal of Economics and Business 11:1, pages 1-20.
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