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Qianqian Su & Fangxuan (Sam) Li. (2024) Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels. Journal of Sustainable Tourism 32:4, pages 713-736.
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Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee, WooJin Kim & Yongjun Sung. (2024) The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns. International Journal of Advertising 43:3, pages 434-464.
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Jinpyo Hong, Il Im & Sungjun (Steven) Park. (2024) It’s All about Timing: Captive Targeting through Mobile Ads. Journal of Advertising 53:2, pages 242-261.
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Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt. (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising. Journal of Current Issues & Research in Advertising 45:1, pages 71-87.
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Jun Yan, Jingjing Pan, Zhen Li & Yaping Chang. (2024) Promoting eco-friendly advertising on social media: the fit between appeals and tie strength. International Journal of Advertising 43:1, pages 202-230.
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Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2024) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 43:1, pages 149-172.
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Jane So, Youjae Yi & Nidhi Agrawal. (2023) The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude. International Journal of Advertising 0:0, pages 1-21.
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WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon. (2023) Hypocrisy Induction in Advertising. Journal of Advertising 52:3, pages 349-368.
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Yueyan Zhang, Yushi Jiang, Jing Song & Qin Guo. (2023) Research on the influence mechanism of environmental protection concept on consumption in the context of climate neutrality. Economic Research-Ekonomska Istraživanja 36:1.
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Felix Septianto, Yuri Seo, Loic Pengtao Li & Linsong Shi. (2023) Awe in Advertising: The Mediating Role of an Abstract Mindset. Journal of Advertising 52:1, pages 24-38.
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Ji Mi Hong & Dong Hoo Kim. (2022) Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change. Asian Journal of Communication 32:6, pages 529-548.
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Hyuksoo Kim, Yunjae Cheong & Kihan Kim. (2022) Understanding the role of construal level in time-restriction. International Journal of Advertising 41:7, pages 1382-1407.
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Rachel Esther Lim & Ji Mi Hong. (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising. Journal of Current Issues & Research in Advertising 43:4, pages 421-436.
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Jinhee Lee & Moonhee Cho. (2022) The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator. Journal of Marketing Communications 28:6, pages 617-636.
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Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim. (2022) Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving. International Journal of Advertising 41:5, pages 850-867.
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Afred Suci, Hui-Chih Wang & Her-Sen Doong. (2022) Green advertising: examining the effects of appeal arrangement on young Indonesian consumers’ Green attitudes and buying intention. Asian Journal of Communication 32:4, pages 346-370.
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Xiaofei Pan & Sukki Yoon. (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing. Journal of Current Issues & Research in Advertising 43:3, pages 301-318.
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Felix Septianto, Yuri Seo & Fang Zhao. (2022) The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level. Journal of Advertising 51:3, pages 369-384.
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Hsiangting Shatina Chen & Denise DeSalvo. (2022) The Effect of Message Framing and Focus on Reducing Food Waste. Journal of Quality Assurance in Hospitality & Tourism 23:3, pages 650-668.
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WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim. (2021) Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals. International Journal of Advertising 40:8, pages 1320-1342.
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Tyler Milfeld, Eric Haley & Daniel J. Flint. (2021) A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising. Journal of Advertising 50:5, pages 603-621.
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Shiyun Tian & Jo-Yun Li. (2021) The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence. Journal of Current Issues & Research in Advertising 42:2, pages 138-155.
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Sukki Yoon, Hyejin Bang, Dongwon Choi & Kacy Kim. (2021) Slow versus fast: how speed-induced construal affects perceptions of advertising messages. International Journal of Advertising 40:2, pages 225-245.
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Renee Teal, Michele Roberts, Paul Harrigan, Jo Clarkson & Michael Rosenberg. (2020) Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports. Sport Management Review 23:2, pages 183-199.
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Joshua T. Coleman, Marla B. Royne (Stafford)Kathrynn R. Pounders. (2020) Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements. Journal of Advertising 49:1, pages 34-60.
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Helena Bilandzic & Freya Sukalla. (2019) The Role of Fictional Film Exposure and Narrative Engagement for Personal Norms, Guilt and Intentions to Protect The Climate. Environmental Communication 13:8, pages 1069-1086.
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Carrie La Ferle, Sidharth Muralidharan & Eunjin (Anna) Kim. (2019) Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India. Journal of Advertising 48:5, pages 555-568.
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Kathrynn R. Pounders, Marla B. Royne & Seungae Lee. (2019) The Influence of Temporal Frame on Guilt and Shame Appeals. Journal of Current Issues & Research in Advertising 40:3, pages 245-257.
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Dong Hoo Kim, Yoon Hi Sung & Nam-Hyun Um. (2019) Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness. Journal of Marketing Communications 25:5, pages 535-552.
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Yung Kyun Choi, Sukki Yoon, Kacy Kim & Yeonshin Kim. (2019) Text versus pictures in advertising: effects of psychological distance and product type. International Journal of Advertising 38:4, pages 528-543.
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Kacy Kim, Sujin Kim, Gabrielle Corner & Sukki Yoon. (2019) Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals. Journal of Promotion Management 25:3, pages 314-327.
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Jie Xu. (2019) The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising. International Journal of Advertising 38:3, pages 405-427.
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Younghwa Lee, Sukki Yoon, Seungwoo Chun, Chanmo Park & Kacy Kim. (2019) How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns. Asian Journal of Communication 29:1, pages 55-72.
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Glenna L. Read, Irene I. van Driel & Robert F. Potter. (2018) Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation. Journal of Advertising 47:2, pages 182-197.
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Tugba Orten Tugrul & Eun-Mi Lee. (2018) Promoting charitable donation campaigns on social media. The Service Industries Journal 38:3-4, pages 149-163.
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Yeonshin Kim, Tae Hyun Baek, Sukki Yoon, Sangdo Oh & Yung Kyun Choi. (2017) Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans. Journal of Advertising 46:4, pages 550-564.
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Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang & Yu-kang Lee. Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness. International Journal of Advertising 0:0, pages 1-32.
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Articles from other publishers (79)
Elif Göral & Christopher M. Hannum. (2024) The effect of moral framing on attitudes towards offshore wind farms in Turkey. Journal of Behavioral and Experimental Economics 110, pages 102189.
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William J. Montford, Rhiannon MacDonnell Mesler, Jennifer Chernishenko & R. Bret Leary. (2024) Better or different? Self‐differentiating appeals interact with self‐theories to predict volunteer intentions. Journal of Philanthropy and Marketing 29:2.
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Ya‐Ching Lee. (2024) Framing effects on sustainable behavior. Sustainable Development.
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Carla C. Martins, Susana C. Silva, Joanna Radomska & Monika Hajdas. (2023) Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations. Psychology & Marketing 41:4, pages 838-859.
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Jianfeng Guo, Xiaohan Yang, Sihang Yao, Fu Gu & Xuemei Zhang. (2024) How green advertising drives pro-environmental willingness to pay? Evidence from a within-participant between-group experiment. Management of Environmental Quality: An International Journal.
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Mark Yi-Cheon Yim, Eunice (Eun-Sil) Kim & Hongmin Ahn. (2024) Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery. Journal of Fashion Marketing and Management: An International Journal.
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