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Literature Review Corner

Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

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Seungji Lee, Jooyoung Kim, Glenna L. Read & Sung-Phil Kim. (2023) The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study. Journal of Advertising 0:0, pages 1-15.
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Scott Koslow & David W. Stewart. (2022) Message and media: the future of advertising research and practice in a digital environment. International Journal of Advertising 41:5, pages 827-849.
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Tomer Bakalash & Hila Riemer. (2021) I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI. Journal of Advertising 50:5, pages 639-655.
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Nicolas Hamelin, Suchi Agrawal, Nitin Patwa, Lars-Erik Casper Ferm & Park Thaichon. (2021) Package appearance matter: Facial expression and Galvanic Skin Response analysis approach. Journal of Global Scholars of Marketing Science 31:4, pages 624-644.
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B. Sung, I. Phau & V. C. Duong. (2021) Opening the ‘black box’ of luxury consumers: An application of psychophysiological method. Journal of Marketing Communications 27:3, pages 250-268.
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Shelly Rodgers. (2021) How to Get Published in the Journal of Advertising: Tips from the Inside. Journal of Advertising 50:2, pages 93-96.
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Camille Singh & Lawrence Ang. (2021) Persuasive effects in social media: the case of envy. International Journal of Advertising 40:1, pages 81-105.
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Cristel Antonia Russell. (2019) Expanding the Agenda of Research on Product Placement: A Commercial Intertext. Journal of Advertising 48:1, pages 38-48.
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Glenna L. Read, Irene I. van Driel & Robert F. Potter. (2018) Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation. Journal of Advertising 47:2, pages 182-197.
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Debora Bettiga & Giuliano Noci. (2024) The influence of television content on advertisement: a neurophysiological study. Frontiers in Psychology 15.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Mahmaod Alrawad & Abdalwali Lutfi. (2023) Exploring global trends and future directions in advertising research: A focus on consumer behavior. Current Psychology 43:7, pages 6193-6216.
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Ahmed H. Alsharif. (2023) The Enhancing Islamic Advertising Effectiveness Through Emotional Processes and Consumer-Centric Elements. The Enhancing Islamic Advertising Effectiveness Through Emotional Processes and Consumer-Centric Elements.
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