Citations (24)
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Robert Mai & Petra Dickel. (2023) What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior. Journal of Small Business Management 61:6, pages 2986-3026.
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Yongheng Liang, Xiaoyue Wu, Yi Su & Liyin Jin. (2023) Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption. Journal of Advertising 52:3, pages 423-438.
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Liselot Hudders & Steffi De Jans. (2022) Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram. International Journal of Advertising 41:1, pages 128-149.
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Tyler Milfeld, Eric Haley & Daniel J. Flint. (2021) A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising. Journal of Advertising 50:5, pages 603-621.
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Scott Connors, Katie Spangenberg, Andrew W. Perkins & Mark Forehand. (2020) Crowdsourcing the Implicit Association Test: Limitations and Best Practices. Journal of Advertising 49:4, pages 495-503.
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Martin Eisend & Erik Hermann. (2019) Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis. Journal of Advertising 48:4, pages 380-400.
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Glenna L. Read, Isaiah J. Innis, Irene I. van Driel & Robert F. Potter. (2019) Mates or Married? Implications of Gender Composition and Physical Intimacy on Evaluation of Images Tested for Advertising. Communication Research Reports 36:3, pages 220-230.
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Mohammed El Hazzouri, Kelley J. Main & Lisa Sinclair. (2019) Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples. Journal of Advertising 48:2, pages 181-196.
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Martin Eisend. (2019) Gender Roles. Journal of Advertising 48:1, pages 72-80.
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Youngjee Ko & Joe Phua. Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising 0:0, pages 1-19.
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Kelly Cowart, Zhihao Yu & Aihui Ding. Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models. Journal of Advertising 0:0, pages 1-22.
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Articles from other publishers (13)
Rafi M. M. I. Chowdhury, Denni Arli & Felix Septianto. (2023) How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising. Journal of Business Ethics.
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Taís Pasquotto Andreoli & Bárbara Assis Vieira. (2023) Pro-LGBTQIAP+ counterintuitive communication toward the consumer. Revista de Gestão.
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Mariana Fried & Suzanna J. Opree. (2023) Advertising has come out: Viewers’ perception of the portrayal of lesbian, gay, and transgender characters in advertising. Poetics 96, pages 101761.
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Sydney Chinchanachokchai, Nancy Hanson-Rasmussen & Ronald J. Faber. (2022) Using gay models in mainstream media: an expanded match-up hypothesis perspective. Journal of Consumer Marketing 40:1, pages 102-111.
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Nina Zlateva, Stanislav Ivanov & Boris Popshterev. (2022) The impacts of LGBT inclusion on business processes: The case of Bulgaria. Journal of General Management 48:1, pages 98-112.
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Robert Polkinghorne, Nkosivile Welcome Madinga, Philip Broster, Andrianna Kappatos, Julia Kirr, Junaid Kader, Chandra Mophethe, Aparna Joseph & Sebastian Roodt. (2022) The New Normal: Exploring Heterosexual Consumers’ Responses to Lesbian and Gay-Themed Adverts in South African Mainstream Media. SAGE Open 12:3, pages 215824402211096.
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Alvin Zhou. (2021) Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse. Public Relations Review 47:4, pages 102061.
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Kelly Cowart & Phillip Wagner. (2021) An Investigation of Androgyny and Sexual Orientation in Advertising. Journal of Advertising Research 61:3, pages 276-288.
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Rohit H. Trivedi & Thorsten Teichert. (2021) Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects. Psychology & Marketing 38:5, pages 819-833.
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Steven Shepherd, Tanya L. Chartrand & Gavan J. Fitzsimons. (2021) Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads. Journal of the Association for Consumer Research 6:2, pages 250-262.
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Glenna L Read. (2020) Processing Ambiguous Social Identity: Disclosure of Identity and Phenotypic Prototypicality Affect Processing and Evaluation of Persuasive Messages. Journal of Communication 70:5, pages 693-720.
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Mauricio Palmeira & Shahin Sharifi. (2020) Minority group favoritism in service encounters. European Journal of Marketing 54:8, pages 1937-1962.
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Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto & Patrick van Esch. (2020) LGBTQ Imagery in Advertising. Journal of Advertising Research 60:2, pages 222-236.
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