Citations (25)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (12)
Saraí Meléndez-Rodríguez & David Roca. (2023) Sick of awards: hidden costs of signaling for advertising creatives. International Journal of Advertising 42:8, pages 1295-1314.
Read now
Read now
Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang & Tobias Langner. (2023) Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation. Journal of Advertising 52:4, pages 578-593.
Read now
Read now
Huw O’Connor, Scott Koslow & Mark Kilgour. (2023) Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising. Journal of Advertising 52:3, pages 330-348.
Read now
Read now
Julie Bilby, Scott Koslow & Sheila L. Sasser. (2023) Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns. Journal of Advertising 52:1, pages 57-74.
Read now
Read now
Scott Koslow & David W. Stewart. (2022) Message and media: the future of advertising research and practice in a digital environment. International Journal of Advertising 41:5, pages 827-849.
Read now
Read now
Scott Koslow, Ardalan Sameti, Guda van Noort, Edith G. Smit & Sheila L. Sasser. (2022) When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?. Journal of Advertising 51:3, pages 385-405.
Read now
Read now
Padmini Patwardhan, Gayle Kerr, Hemant Patwardhan, Louise Kelly, Sabrina Habib, Kathleen Mortimer & Sally Laurie. (2022) Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles. Journal of Advertising 51:2, pages 223-239.
Read now
Read now
Gillian Brooks, Jenna Drenten & Mikolaj Jan Piskorski. (2021) Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital. Journal of Advertising 50:5, pages 528-547.
Read now
Read now
Richard Calderwood, Scott Koslow & Sheila L. Sasser. (2021) Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration. Journal of Advertising 50:3, pages 309-319.
Read now
Read now
Douglas West, Scott Koslow & Mark Kilgour. (2019) Future Directions for Advertising Creativity Research. Journal of Advertising 48:1, pages 102-114.
Read now
Read now
Kasey Windels, Eliana DuBosar & Sophia Mueller. Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising 0:0, pages 1-19.
Read now
Read now
Kasey Windels, Kelsey Lunsford & Noura Ibrahim. Invisible labors: U.S. advertising agencies’ race and ethnicity problem. International Journal of Advertising 0:0, pages 1-20.
Read now
Read now
Articles from other publishers (13)
Adetola F. Louis-Jacques, Janelle Applequist, Megan Perkins, Charlette Williams, Ria Joglekar, Richard Powis, Angela Daniel & Roneé Wilson. (2024) Florida Doulas’ Perspectives on Their Role in Reducing Maternal Morbidity and Health Disparities. Women's Health Issues.
Crossref
Crossref
Cheng-Hua Tzeng. (2022) How employees respond to client feedback on their creative work: a microfoundations approach to absorptive capacity. Asian Business & Management 22:3, pages 1155-1184.
Crossref
Crossref
Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni & Serena Rovai. (2022) Managing Creativity in the Age Of Data-Driven Marketing Communication. Journal of Advertising Research, pages 2022-025.
Crossref
Crossref
Mihaela-Raluca Boharu Mircea & Cristina-Elena Florea Poenaru. (2021) The role of professional accounting reasoning in ensuring standards of preparation and certification of financial statements. Journal of Financial Studies 6:11, pages 33-45.
Crossref
Crossref
Wangbing Shen, Haiping Bai, Linden J. Ball, Yuan Yuan & Meijiao Wang. (2020) What makes creative advertisements memorable? The role of insight. Psychological Research 85:7, pages 2538-2552.
Crossref
Crossref
John Parker, Scott Koslow, Lawrence Ang & Alexander Tevi. (2021) How Does Consumer Insight Support The Leap to a Creative Idea?. Journal of Advertising Research 61:1, pages 30-43.
Crossref
Crossref
Armenia Androniceanu & Lenka Strakova. (2021) Creative accounting in a global business environment. SHS Web of Conferences 92, pages 02003.
Crossref
Crossref
Marylouise Caldwell & Paul C. Henry. (2020) How cultural branding, story‐telling, and personification can save the iconic Australian koala. Psychology & Marketing 37:12, pages 1781-1789.
Crossref
Crossref
Alexander Tevi, Scott Koslow & John Parker. (2019) Can Media Neutrality Limit Creative Potential?. Journal of Advertising Research 59:3, pages 312-328.
Crossref
Crossref
Park Beede. (2019) Tracing the evolution of advertising account planning. Journal of Historical Research in Marketing 12:3, pages 285-303.
Crossref
Crossref
Huan Chen, Rang Wang & Xuan Liang. (2019) Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age. Global Media and China 4:2, pages 233-253.
Crossref
Crossref
Daniel M. Haygood, Hal Vincent & Lee Bush. (2019) Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates. Journal of Advertising Education 23:1, pages 22-38.
Crossref
Crossref
Alexander Tevi & Scott Koslow. (2018) How Rhetoric Theory Informs the Creative Advertising Development Process. Journal of Advertising Research 58:1, pages 111-128.
Crossref
Crossref