Journal of Advertising, Volume 47, Issue 3 (2018)

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Journal of Advertising, Volume 47, Issue 3 (2018)

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Articles

Article
Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors
Peter Dickenson & Anne L. Souchon
Pages: 213-236
Published online: 06 Jun 2018
AbstractforEntitativity of Concurrent Sponsors: Implications for Properties and Sponsors | Full Text | References | PDF (848.3 KB)
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Article
The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach
John Parker, Lawrence Ang & Scott Koslow
Pages: 237-254
Published online: 20 Jul 2018
AbstractforThe Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach | Full Text | References | PDF (483 KB)
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Original Articles

Article
The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising
Steffi De Jans, Ini Vanwesenbeeck, Veroline Cauberghe, Liselot Hudders, Esther Rozendaal & Eva A. van Reijmersdal
Pages: 255-269
Published online: 06 Jun 2018
AbstractforThe Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising | Full Text | References | PDF (353.3 KB) | Supplemental
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Articles

Article
Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication
Nazuk Sharma & Sajeev Varki
Pages: 270-281
Published online: 06 Jun 2018
AbstractforActive White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication | Full Text | References | PDF (4.7 MB)
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Article
Synergistic, Antagonistic, and Asymmetric Media Interactions
Ceren Kolsarici & Demetrios Vakratsas
Pages: 282-300
Published online: 18 Jun 2018
AbstractforSynergistic, Antagonistic, and Asymmetric Media Interactions | Full Text | References | PDF (1.2 MB)
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