1,739
Views
15
CrossRef citations to date
0
Altmetric
Articles

Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls

, , , &
Pages 362-377 | Received 25 Jan 2018, Accepted 03 Nov 2018, Published online: 30 Jan 2019

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Felix Septianto, Frank Mathmann, Linda D. Hollebeek & E. Tory Higgins. (2023) Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode. Journal of Advertising 52:5, pages 688-705.
Read now
Azam Hosseinzadeh, Morteza Karami, Mehrnaz Sadat Rezvanian, Mahmoud Saeidi Rezvani, Mohsen Noghani Dokht Bahmani & Jeroen Van Merriënboer. (2023) Developing media literacy as complex learning in secondary schools: the effect of 4C/ID learning environments. Interactive Learning Environments 0:0, pages 1-16.
Read now
Erica Scharrer, Alina Ali Durrani, Nora Suren, Yena Kang, Yuxi Zhou & Emma Butterworth. (2023) Early adolescents’ views of gender on YouTube in the context of a critical media literacy program. The Communication Review 26:1, pages 67-86.
Read now
Diana Smailova, Zhanar Sarsekeyeva, Assemgul Kalimova, Marzhan Kenenbaeva & Gulmira Aspanova. (2023) Means of media literacy development in the educational process of primary school children. Educational Media International 60:1, pages 48-66.
Read now
Renee Hobbs, Mary Moen, Rongwei Tang & Pamela Steager. (2022) Measuring the implementation of media literacy instructional practices in schools: community stakeholder perspectives. Learning, Media and Technology 0:0, pages 1-16.
Read now
Wei-Hung Hsiao, Yu-Hsiu Lin & Ing-Long Wu. (2022) ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY. Journal of Organizational Computing and Electronic Commerce 32:1, pages 45-68.
Read now
Sevilay Aydemir & Ozden Demirkan. (2021) Gender and media literacy training: a curricular experience with pre-service teachers. Educational Studies 0:0, pages 1-20.
Read now
Michelle R. Nelson, Rachel Powell, Gail M. Ferguson & Kathy Tian. (2020) Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica. Journal of Advertising 49:4, pages 477-494.
Read now

Articles from other publishers (7)

Claudia L. Gomez‐Borquez, Anna Török, Edgar Centeno‐Velázquez & Erzsébet Malota. (2024) Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies 48:2.
Crossref
Fabrizio Santoniccolo, Tommaso Trombetta, Maria Noemi Paradiso & Luca Rollè. (2023) Gender and Media Representations: A Review of the Literature on Gender Stereotypes, Objectification and Sexualization. International Journal of Environmental Research and Public Health 20:10, pages 5770.
Crossref
Johanna M.F. van Oosten. 2023. Encyclopedia of Child and Adolescent Health. Encyclopedia of Child and Adolescent Health 275 289 .
Ozge Sigirci, A. Ercan Gegez, Hilal Aytimur & E. Eser Gegez. (2022) Children in marketing: A review, synthesis and research agenda. International Journal of Consumer Studies 46:5, pages 1594-1639.
Crossref
Laras Sekarasih. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 11 .
Erica Scharrer. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 15 .
Zeph M. C. van Berlo, Eva A. van Reijmersdal & Esther Rozendaal. (2020) Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour 19:5, pages 438-449.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.