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Journal of Advertising Volume 48, 2019 - Issue 4
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Articles

The Impact of AI on the Advertising Process: The Chinese Experience

Xuebing QinEast China Normal University, Shanghai, ChinaView further author information
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Zhibin JiangShanghai International Studies University, Shanghai, ChinaCorrespondence[email protected]
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Pages 338-346 | Received 31 Jan 2019, Accepted 25 Jul 2019, Published online: 03 Sep 2019

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