Journal of Advertising, Volume 48, Issue 4 (2019)

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Journal of Advertising, Volume 48, Issue 4 (2019)

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Introduction

Article
Special Section Introduction: Artificial Intelligence and Advertising
Hairong Li
Pages: 333-337
Published online: 04 Sep 2019
First Page PreviewforSpecial Section Introduction: Artificial Intelligence and Advertising | Full Text | References | PDF (143.6 KB) | EPUB
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Articles

Article
The Impact of AI on the Advertising Process: The Chinese Experience
Xuebing Qin & Zhibin Jiang
Pages: 338-346
Published online: 03 Sep 2019
AbstractforThe Impact of AI on the Advertising Process: The Chinese Experience | Full Text | References | PDF (225.4 KB) | EPUB
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Article
Understanding Programmatic Creative: The Role of AI
Gang Chen, Peihong Xie, Jing Dong & Tianfu Wang
Pages: 347-355
Published online: 05 Sep 2019
AbstractforUnderstanding Programmatic Creative: The Role of AI | Full Text | References | PDF (530 KB) | EPUB
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Article
Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research
Shasha Deng, Chee-Wee Tan, Weijun Wang & Yu Pan
Pages: 356-365
Published online: 21 Aug 2019
AbstractforSmart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research | Full Text | References | PDF (672.7 KB) | EPUB
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Article
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke & Morana Fudurić
Pages: 366-379
Published online: 27 Aug 2019
AbstractforAn Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems | Full Text | References | PDF (538.2 KB) | EPUB
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Literature Review Corner

Article
Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
Martin Eisend & Erik Hermann
Pages: 380-400
Published online: 17 Jul 2019
AbstractforConsumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis | Full Text | References | PDF (362.3 KB) | EPUB
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Open Access

Research Note

Article
Crafting Extraordinary Stories: Decoding Luxury Brand Communications
Hannes Gurzki, Nadia Schlatter & David M. Woisetschläger
Pages: 401-414
Published online: 02 Aug 2019
AbstractforCrafting Extraordinary Stories: Decoding Luxury Brand Communications | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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