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Journal of Advertising Volume 48, 2019 - Issue 4
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Articles

Understanding Programmatic Creative: The Role of AI

Gang ChenPeking University, Beijing, China
,
Peihong XiePeking University, Beijing, China
,
Jing DongPeking University, Beijing, China
&
Tianfu WangMontclair State University, Montclair, New Jersey, USACorrespondence[email protected]
Pages 347-355 | Received 30 Mar 2019, Accepted 06 Aug 2019, Published online: 05 Sep 2019

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