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Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen & Li Ke. (2022) Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing. International Journal of Advertising 41:4, pages 685-702.
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Therese Roux & Tania Maree. (2022) The Heart and Mind of a Radio Station: Audience Perceptions of Radio Station Brand Personality. Communicatio 48:2, pages 85-109.
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Joachim Scholz. (2021) How Consumers Consume Social Media Influence. Journal of Advertising 50:5, pages 510-527.
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Jisu Huh & Edward C. Malthouse. (2020) Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Journal of Advertising 49:4, pages 367-376.
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Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren & Hyejin Kim. (2020) Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Journal of Advertising 49:4, pages 394-410.
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Yashas P. R.Anurag Mehra. Promoting COVID-19 vaccine acceptance: analysis of media messaging in India. Media Asia 0:0, pages 1-28.
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Linwan Wu, Naa Amponsah Dodoo & Taylor Jing Wen. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. Journal of Advertising 0:0, pages 1-19.
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Steven Holiday, Jameson L. Hayes, Haseon Park, Yuanwei Lyu & Yang Zhou. (2023) A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis. Journal of Interactive Marketing 58:4, pages 414-439.
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John Ford, Varsha Jain, Ketan Wadhwani & Damini Goyal Gupta. (2023) AI advertising: An overview and guidelines. Journal of Business Research 166, pages 114124.
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Monica C. Scarano, Fatima Regany & Nil Özçağlar-Toulouse. (2023) L’engagement du consommateur envers la marque : perspective socio-culturelle et voies de recherche. Recherche et Applications en Marketing (French Edition) 38:4, pages 71-97.
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Evin Aslan Oğuz, Gregor Strle & Andrej Košir. (2023) Multimedia ad exposure scale: measuring short-term impact of online ad exposure. Multimedia Tools and Applications 82:25, pages 38421-38445.
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Fei Zhou, Na Zhang, Na Wang & Jian Mou. (2023) Design affordance in VR and customization intention: Is customer inspiration a missing link?. Technological Forecasting and Social Change 192, pages 122594.
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Majid Khalilzadeh, Hossein Neghabi & Ramin Ahadi. (2023) An application of approximate dynamic programming in multi-period multi-product advertising budgeting. Journal of Industrial and Management Optimization 19:1, pages 695.
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Taylor Jing Wen, Ching-Hua Chuan, Wanhsiu Sunny Tsai & Jing Yang. (2022) Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube. Journal of Interactive Marketing 57:3, pages 421-441.
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Sotirios Varelas, Panagiota Karvela & Nikolaos Georgopoulos. (2021) The Impact of Information Technology and Sustainable Strategies in Hotel Branding, Evidence from the Greek Environment. Sustainability 13:15, pages 8543.
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