From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

Theo AraujoAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, Netherlands; Correspondence[email protected]

Jonathan R. CopulskyMedill School of Journalism, Media, Integrated Marketing Communications, Northwestern University, Evanston, Illinois, USA; View further author information

Jameson L. HayesPublic Opinion Lab, Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA;

Su Jung KimAnnenberg School for Communication and Journalism, University of Southern California, Los Angeles, California, USA;

Jaideep SrivastavaComputer Science and Engineering, University of Minnesota, Minneapolis, Minnesota, USA

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