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Longzhao Zheng, Bingrui Huang, Hongfeng Qiu & Haiqing Bai. (2024) The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing. International Journal of Advertising 43:3, pages 554-579.
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Chen Lou & S. Venus Jin. (2024) Charting New Waters in Influencer Advertising: Summary of Recent Inquiries. Journal of Interactive Advertising 0:0, pages 1-4.
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Eray Polat, Fatih Çelik, Blend Ibrahim & Dogan Gursoy. (2024) Past, present, and future scene of influencer marketing in hospitality and tourism management. Journal of Travel & Tourism Marketing 41:3, pages 322-343.
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Rick T. Wilson. (2024) Out-of-home advertising: a bibliometric review. International Journal of Advertising 43:2, pages 286-320.
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Brian G. Smith, Staci B. Smith, Danielle Hallows, Thomas Robinson & Ljubica Ivanovic. (2023) What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication. International Journal of Strategic Communication 17:5, pages 399-414.
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Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku & Laura Grazzini. (2023) Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising. Journal of Advertising 52:5, pages 756-773.
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Terri H. Chan, Kineta Hung & David K. Tse. (2023) Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales. Journal of Interactive Advertising 23:4, pages 307-322.
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Kate Jeonghee Byun & Sun Joo (Grace) Ahn. (2023) A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising. Journal of Interactive Advertising 23:4, pages 293-306.
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Anne Hamby & Cristel Russell. (2023) Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research. Journal of Advertising 52:4, pages 633-642.
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Eugene Cheng-Xi Aw & Raj Agnihotri. (2023) Influencer marketing research: review and future research agenda. Journal of Marketing Theory and Practice 0:0, pages 1-14.
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Johan Nilsson, Riikka Murto & Hans Kjellberg. (2023) Influencer marketing and the ‘gifted’ product: framing practices and market shaping. Journal of Marketing Management 39:11-12, pages 982-1011.
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Kendra Fowler & Veronica L. Thomas. (2023) Influencer marketing: a scoping review and a look ahead. Journal of Marketing Management 39:11-12, pages 933-964.
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Samantha Kay, R. Mulcahy, K. Sutherland & M. Lawley. (2023) Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective. Journal of Marketing Management 39:7-8, pages 550-584.
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Wenyu Dou, Jintao Wu, Ming Yan & Junyi Tang. (2023) Impact of influencers’ influencing strategy on follower outcomes: evidence from China. Asia Pacific Business Review 0:0, pages 1-26.
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Dhun & Hamendra Kumar Dangi. (2023) Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM. Journal of Internet Commerce 22:sup1, pages S28-S72.
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Heini Vanninen, Joel Mero & Eveliina Kantamaa. (2023) Social Media Influencers as Mediators of Commercial Messages. Journal of Internet Commerce 22:sup1, pages S4-S27.
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Chen Lou, Charles R. Taylor & Xuan Zhou. (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness. Journal of Current Issues & Research in Advertising 44:1, pages 60-87.
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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Liselot Hudders & Chen Lou. (2023) The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations. International Journal of Advertising 42:1, pages 151-161.
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Komal Shamim & Tahir Islam. (2022) Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying. Journal of Global Scholars of Marketing Science 32:4, pages 601-626.
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Nils S. Borchers. (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing. Journal of Current Issues & Research in Advertising 43:3, pages 274-300.
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Ilyoung Ju & Chen Lou. (2022) Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories. Journal of Interactive Advertising 22:2, pages 157-177.
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Rebeka-Anna Pop, Zsuzsa Săplăcan, Dan-Cristian Dabija & Mónika-Anetta Alt. (2022) The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism 25:5, pages 823-843.
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Anshika Singh Tanwar, Harish Chaudhry & Manish Kumar Srivastava. (2022) Trends in Influencer Marketing: A Review and Bibliometric Analysis. Journal of Interactive Advertising 22:1, pages 1-27.
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Liselot Hudders & Chen Lou. (2022) A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions. International Journal of Advertising 41:1, pages 1-5.
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Sara Rosengren & Colin Campbell. (2021) Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions. Journal of Advertising 50:5, pages 505-509.
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Jeongwon Yang, Ploypin Chuenterawong & Krittaphat Pugdeethosapol. (2021) Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages. Journal of Advertising 50:5, pages 565-583.
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Ksenia Rundin & Jonas Colliander. (2021) Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising. Journal of Advertising 50:5, pages 548-564.
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. (2021) Untapped and Understudied Issues in Influencer Advertising. Journal of Interactive Advertising 21:2, pages 139-140.
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Shelly Rodgers. (2021) How to Get Published in the Journal of Advertising: Tips from the Inside. Journal of Advertising 50:2, pages 93-96.
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Amelie Duckwitz & Christian Zabel. For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organisations. International Journal of Strategic Communication 0:0, pages 1-22.
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Anh D. Pham, Trang T. T. Dao, Phuong M. Pham, Yen H. Pham, Huong T. Nguyen & Ly N. Pham. How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam. Journal of Internet Commerce 0:0, pages 1-32.
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Emma Beuckels & Ralf De Wolf. Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda. Information, Communication & Society 0:0, pages 1-19.
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Joel Qi Hong Yap, Zilmiyah Kamble, Adrian T.H. Kuah & Denis Tolkach. The impact of digitalisation and digitisation in museums on memory-making. Current Issues in Tourism 0:0, pages 1-23.
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Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Fábio Matos Ribeiro & Patrícia Barreiros. The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness. Journal of Marketing Communications 0:0, pages 1-25.
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Salma Ayari, Khouloud Oueslati & Imène Ben Yahia. Exploring the causes to unfollow social media influencers: A qualitative study. Journal of Human Behavior in the Social Environment 0:0, pages 1-19.
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İlker Kılıç & Mert Gürlek. Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products. Journal of Sustainable Tourism 0:0, pages 1-26.
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Hülya Mısır & Hale Işık Güler. Translanguaging dynamics in the digital landscape: insights from a social media corpus. Language Awareness 0:0, pages 1-20.
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Makoto Ono & Akinori Ono. Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion. International Journal of Advertising 0:0, pages 1-26.
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Shu-Chuan Chu, Mark Yi-Cheon Yim & Juan Mundel. Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions. International Journal of Advertising 0:0, pages 1-31.
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