Journal of Advertising, Volume 50, Issue 2 (2021)

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Journal of Advertising, Volume 50, Issue 2 (2021)

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Editorial

Editorial
How to Get Published in the Journal of Advertising: Tips from the Inside
Shelly Rodgers
Pages: 93-96
Published online: 26 May 2021
First Page PreviewforHow to Get Published in the Journal of Advertising: Tips from the Inside | Full Text | References | PDF (314.6 KB) | EPUB
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Research Article

Article
Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers
Scott Connors, Katie Spangenberg, Andrew Perkins & Mark Forehand
Pages: 97-118
Published online: 05 Feb 2021
AbstractforHealth-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers | Full Text | References | PDF (3.2 MB) | EPUB
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Article
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
Eunjin (Anna) Kim, Margaret Duffy & Esther Thorson
Pages: 119-138
Published online: 05 Feb 2021
AbstractforUnder the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Olympic Sponsorships and Brand Value: An Empirical Analysis
Atefeh Yazdanparast & Omer Bayar
Pages: 139-159
Published online: 05 Feb 2021
AbstractforOlympic Sponsorships and Brand Value: An Empirical Analysis | Full Text | References | PDF (1.4 MB) | EPUB
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Literature Review Corner

Article
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman
Pages: 160-178
Published online: 26 Jan 2021
AbstractforThe Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications | Full Text | References | PDF (2.2 MB) | EPUB | Supplemental
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Article
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects
Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend
Pages: 179-196
Published online: 26 Jan 2021
AbstractforThe Gamification of Branded Content: A Meta-Analysis of Advergame Effects | Full Text | References | PDF (1.6 MB) | EPUB
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Research Notes

Note
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders
Pages: 197-206
Published online: 05 Feb 2021
AbstractforKeeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness | Full Text | References | PDF (940.8 KB) | EPUB
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Article
Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions
Federico de Gregorio & Kasey Windels
Pages: 207-216
Published online: 17 Aug 2020
AbstractforAre Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions | Full Text | References | PDF (789.9 KB) | EPUB
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