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Citations (38)
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Sophia Egbert & Christian Rudeloff. (2023) Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes. International Journal of Strategic Communication 17:5, pages 439-456.
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Ellie Fan Yang, Lauren A. Kriss & Yibing Sun. (2023) Fun with Frustration? TikTok Influencers’ Emotional Expression Predicts User Engagement with COVID-19 Vaccination Messages. Health Communication 0:0, pages 1-16.
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Brandon C. Boatwright & Karen Freberg. (2023) Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions. International Journal of Strategic Communication 17:2, pages 134-150.
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Carmen Fuente-Cobo, Luis Gutiérrez-de-Cabiedes & Ana Visiers Elizaincin. (2023) Using YouTube as a digital pulpit. The most influential Catholic youtubers in Spanish speaking countries: Who they are and how they communicate. Church, Communication and Culture 8:1, pages 59-83.
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Itai Himelboim & Guy J. Golan. (2023) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Journal of Interactive Advertising 23:1, pages 1-13.
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Jeongwon Yang, Ploypin Chuenterawong & Krittaphat Pugdeethosapol. (2021) Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages. Journal of Advertising 50:5, pages 565-583.
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Weilu Zhang, Ting-Hao Tsou, Shelly Rodgers & Justin F. Willett. Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes. Journal of Interactive Advertising 0:0, pages 1-18.
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Eunjin (Anna) Kim, Esther Thorson, Margaret Duffy & Heather Shoenberger. Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure. Journal of Interactive Advertising 0:0, pages 1-15.
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Salma Ayari, Khouloud Oueslati & Imène Ben Yahia. Exploring the causes to unfollow social media influencers: A qualitative study. Journal of Human Behavior in the Social Environment 0:0, pages 1-19.
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Articles from other publishers (29)
Naeem Akhtar, Zahid Hameed, Tahir Islam, Manoj Kumar Pant, Anshuman Sharma, Raouf Ahmad Rather & Aleksandra Kuzior. (2024) Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. Journal of Retailing and Consumer Services 78, pages 103742.
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Aditi Rajput & Aradhana Gandhi. (2024) Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception. Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception.
Tyler Milfeld & Eric Haley. (2024) Purpose Advertising And the Credibility Gap. Journal of Advertising Research 64:1, pages 59-79.
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Maximilian H.E.E. Gerrath, Hossein Olya, Zahra Shah & Huaiyu Li. (2024) Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. Journal of Business Research 175, pages 114520.
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Justin Paul, Khyati Jagani & Neha Yadav. (2024)
“How I think, Who I am”—Role of social media influencers (
SMIs
) as change agents
. Journal of Consumer Behaviour.
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Hannah Janssen & Christian Rudeloff. (2024) Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers. Corporate Reputation Review.
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Ashaq Hussain Najar, Iram Sadia Wani & Ab Hamid Rather. (2024) Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?. Global Business Review.
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Jikai Zhu, Pengyu Li & Jingbo Shao. (2024) A study of the mechanism of the types of emotions in retailers' review request text on consumers' reviewing intention. Asia Pacific Journal of Marketing and Logistics.
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Matthew Pittman & Glenna Read. (2024) Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy. Journal of Sustainable Marketing, pages 1-26.
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Sebastian Cavero & Francisco Arbaiza. 2024. Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023). Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
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Veronica L. Thomas, Kendra Fowler & Faegheh Taheran. (2023) How social media influencer collaborations are perceived by consumers. Psychology & Marketing 41:1, pages 168-183.
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Rachel Esther Lim & So Young Lee. (2023) “You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility. Computers in Human Behavior 148, pages 107897.
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Jasper David Brüns & Martin Meißner. (2023) Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising. Computers in Human Behavior 148, pages 107891.
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Zhao Han & Gang Du. (2023) The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source. Journal of Consumer Behaviour 22:6, pages 1443-1461.
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Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell & Serena Rovai. (2023) Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Information Technology & People.
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Kylie McMullan. (2023) A checklist for managers to enhance influencer partnerships and avoid potential pitfalls. Business Horizons 66:4, pages 443-452.
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Brian G. Smith, Guy Golan & Karen Freberg. (2023) Influencer relations: Establishing the concept and process for public relations. Public Relations Review 49:2, pages 102305.
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Aaminah Zaman Malik, Sajani Thapa & Audhesh K. Paswan. (2022) Social media influencer (SMI) as a human brand – a need fulfillment perspective. Journal of Product & Brand Management 32:2, pages 173-190.
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Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Stephanie Hui-Wen Chuah, Keng-Boon Ooi & Nick Hajli. (2022) Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. Information Technology & People 36:1, pages 66-94.
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Yiyuan Ying & Vytautas Dikčius. INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW. INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW.
Abdulsadek Hassan. 2023. Artificial Intelligence, Internet of Things, and Society 5.0. Artificial Intelligence, Internet of Things, and Society 5.0
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Mengyu Li, Jinglei Li, Megat Al Imran Yasin, Norliana Binti Hashim, Lay Hoon Ang & Rosmiza Bidin. (2022) Impact of celebrity-endorsed environmental advertisements on green economy development. Technological Forecasting and Social Change 184, pages 121979.
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Amit Shrivastava & Rashmi Jain. (2022) Social Media Influencer and Corporate Brand Reputation—An Experimental Study. Global Business Review, pages 097215092211200.
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Arzu KURŞUN & Ceren TÜRKDOĞAN GÖRGÜN. (2022) “INFLUENCER” : SOSYAL MEDYA ETKİLEYİCİLERİ SAĞLIK DAVRANIŞINI ETKİLER Mİ?“INFLUENCER”: DO SOCIAL MEDIA INFLUENCERS INFLUENCE HEALTH BEHAVIOR?. Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi 8:1, pages 211-225.
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Johann N. Giertz, Linda D. Hollebeek, Welf H. Weiger & Maik Hammerschmidt. (2022) The invisible leash: when human brands hijack corporate brands' consumer relationships. Journal of Service Management 33:3, pages 485-495.
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Wei Wang, Minxue Huang, Shiyong Zheng, Liangtong Lin & Lei Wang. (2022) The Impact of Broadcasters on Consumer’s Intention to Follow Livestream Brand Community. Frontiers in Psychology 12.
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Rezzy Eko Caraka, Maengseok Noh, Youngjo Lee, Toni Toharudin, Yusra, Avia Enggar Tyasti, Achlan Fahlevi Royanow, Dimas Purnama Dewata, Prana Ugiana Gio, Mohammad Basyuni & Bens Pardamean. (2022) The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model. Sustainability 14:1, pages 524.
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Xinyue Cao, Zhirui Qu, Yan Liu & JiaJing Hu. (2021) How the destination short video affects the customers' attitude: The role of narrative transportation. Journal of Retailing and Consumer Services 62, pages 102672.
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František Pollák & Peter Markovič. (2021) Economic Activity as a Determinant for Customer Adoption of Social Media Marketing. Sustainability 13:7, pages 3999.
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