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Citations (51)
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Ileyha Dagalp & Jonatan Södergren. (2024) On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Journal of Advertising 53:1, pages 126-147.
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Ilia Protopapa & Kirk Plangger. (2023) DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE. Marketing Education Review 33:1, pages 1-6.
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Carla Ferraro, Sean Sands, Nives Zubcevic-Basic & Colin Campbell. Diversity in the digital age: how consumers respond to diverse virtual influencers. International Journal of Advertising 0:0, pages 1-23.
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Linwan Wu, Naa Amponsah Dodoo & Taylor Jing Wen. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. Journal of Advertising 0:0, pages 1-19.
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Malgorzata (Mags) Karpinska-Krakowiak & Martin Eisend. Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures. Journal of Advertising 0:0, pages 1-11.
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Fotis Efthymiou, Christian Hildebrand, Emanuel de Bellis & William H. Hampton. (2023) The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance. Journal of Interactive Marketing 59:2, pages 117-134.
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Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair, Anna Mattila & Anel Imanbay. (2024) The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value. International Journal of Contemporary Hospitality Management.
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Jian Zhang & Fang Liu. (2024) Second Screen Synergy: Exploring the Socio-Economic Impact of Dual Screen Engagement in Television Consumption. Journal of the Knowledge Economy.
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Conor M. Henderson, Marc Mazodier & Jamel Khenfer. (2023) The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value. Journal of the Academy of Marketing Science.
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Jaroslava Gburova, Beata Gavurova, Radovan Bacik & Maria Tomasova. (2023) Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic. Marketing and Management of Innovations 14:3, pages 134-141.
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Sean Sands, Colin Campbell, Kirk Plangger & Leyland Pitt. (2022) Buffer bots: The role of virtual service agents in mitigating negative effects when service fails. Psychology & Marketing 39:11, pages 2039-2054.
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Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann & Kenneth Bates. (2022) How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry. Journal of Advertising Research 62:3, pages 241-251.
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Matthew Wilson, Karen Robson & Leyland Pitt. (2021) Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge. Psychology & Marketing 39:3, pages 598-611.
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Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell & Sara Rosengren. (2021) Exploring the Value Of Shoppable Live Advertising. Journal of Advertising Research 61:2, pages 129-132.
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