Journal of Advertising, Volume 51, Issue 1 (2022)

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Journal of Advertising, Volume 51, Issue 1 (2022)

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Editorial

Article
What a Difference 50 Years Makes!
Shelly Rodgers
Pages: 1-3
Published online: 04 Apr 2022
First Page PreviewforWhat a Difference 50 Years Makes! | Full Text | References | PDF (339 KB) | EPUB
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Free Access

Articles

Article
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Chen Lou
Pages: 4-21
Published online: 05 Mar 2021
AbstractforSocial Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
  • 20865 Views
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Article
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann
Pages: 22-38
Published online: 18 May 2021
AbstractforPreparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising | Full Text | References | PDF (1.8 MB) | EPUB
  • 17258 Views
  • 51 CrossRef citations
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Article
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker
Pages: 39-56
Published online: 30 Mar 2021
AbstractforHow and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
  • 8126 Views
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Article
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe
Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan & Lennon Tsang
Pages: 57-75
Published online: 12 Jul 2021
Abstractfor“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe | Full Text | References | PDF (2.5 MB) | EPUB | Supplemental
  • 5149 Views
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Open Access

Research Notes

Article
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon & Sungho Park
Pages: 76-84
Published online: 09 Jul 2021
AbstractforAn Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
  • 5168 Views
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Open Access
Article
Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
Anne R. Smink, Eva A. van Reijmersdal & Guda van Noort
Pages: 85-94
Published online: 19 Oct 2021
AbstractforConsumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications | Full Text | References | PDF (983.4 KB) | EPUB | Supplemental
  • 4691 Views
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Open Access
Article
Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19
Carrie La Ferle, Sidharth Muralidharan & Osnat Roth-Cohen
Pages: 95-106
Published online: 04 Jan 2022
AbstractforExploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19 | Full Text | References | PDF (1.6 MB) | EPUB
  • 1086 Views
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Article
Exploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise
Regina Jihea Ahn
Pages: 107-115
Published online: 27 Jul 2021
AbstractforExploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise | Full Text | References | PDF (762.7 KB) | EPUB | Supplemental
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Literature Review Corner

Article
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
Anne Hamby & Niusha Jones
Pages: 116-131
Published online: 09 Nov 2021
AbstractforThe Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
  • 3778 Views
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