Citations (15)
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Jinpyo Hong, Il Im & Sungjun (Steven) Park. (2024) It’s All about Timing: Captive Targeting through Mobile Ads. Journal of Advertising 53:2, pages 242-261.
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Niusha Jones & Anne Hamby. (2023) It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking. Journal of Advertising 0:0, pages 1-10.
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Annamma Joy, Joanne Roberts, Bianca Grohmann & Camilo Peña. (2023) Confronting climate crisis through corporate narratives: the fairy tale in LVMH’s 2020 and 2021 social and environmental responsibility reports. Luxury 10:1-2, pages 81-118.
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Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal & Martin Wetzels. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Journal of Advertising 0:0, pages 1-21.
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Articles from other publishers (11)
Kedma Hamelberg, Ko de Ruyter, Willemijn van Dolen & Umut Konuş. (2024) Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism. Journal of Public Policy & Marketing.
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Sohel Ahmed, Taimur Sharif, Ding Hooi Ting & Sharmin Jamal Sharif. (2024) Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement. Psychology & Marketing.
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Maria Lagomarsino & Linda Lemarié. (2024) Hope for the environment: Influence of goal and temporal focus of emotions on behavior. International Journal of Consumer Studies 48:2.
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Anne Hamby & Jennifer Edson Escalas. (2024) Connecting the Plot Points: How Consumers Use and Respond to Narratives. Journal of the Association for Consumer Research 9:1, pages 1-8.
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Melanie C. Green & Markus Appel. 2024.
Nurullah AYDIN. (2023) Türkçe Ders Kitabındaki Kısa Öykülerin Öğrencilerin Problem Çözme Becerilerini Geliştirme Yeterliliği Açısından İncelenmesiExamination of Short Stories in Turkish Textbook in terms of Students' Competence to Develop Problem-Solving Skills. Bayburt Eğitim Fakültesi Dergisi 18:40, pages 1070-1091.
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Mengmeng Song, Xinyu Xing, Yucong Duan & Jian Mou. (2023) I can feel AI failure: the impact of service failure type and failure assessment on customer recovery expectation. Industrial Management & Data Systems 123:12, pages 2949-2975.
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Zhigang Li & Jing Zhang. (2023) How to improve destination brand identification and loyalty using short-form videos? The role of emotional experience and self-congruity. Journal of Destination Marketing & Management 30, pages 100825.
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Zexin Ma, Rong Ma, Xinyan Zhao & Xiaohui Wang. (2023) Stories that engage the audience: An investigation of popular breast cancer narratives on social media. Telematics and Informatics 85, pages 102048.
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Elayne Nogueira, Elsa Simões & Ana Isabel Sani. (2023) Victimization Experience and Perceived Benefits of Institutional and Commercial Advertising Campaigns in the Fight against Domestic Violence. Social Sciences 12:10, pages 536.
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Anne Hamby, Daphna Motro, Zared Shawver & Richard Gerrig. (2023) Examining Readers’ Emotional Responses to Stories. Journal of Media Psychology 35:3, pages 131-144.
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