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Terri H. Chan, Kineta Hung & David K. Tse. (2023) Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales. Journal of Interactive Advertising 23:4, pages 307-322.
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Wenyu Dou, Jintao Wu, Ming Yan & Junyi Tang. (2023) Impact of influencers’ influencing strategy on follower outcomes: evidence from China. Asia Pacific Business Review 0:0, pages 1-26.
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Yiwen Chen, Li Chen & Yang Pan. Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos. Journal of Marketing Management 0:0, pages 1-29.
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Articles from other publishers (6)
Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Morteza Ghobakhloo, Behzad Foroughi, Shahla Asadi & Abderahman Rejeb. (2024) Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators. Electronic Commerce Research and Applications 64, pages 101370.
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Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell & Serena Rovai. (2023) Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Information Technology & People.
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Hengbin Yin, Muhammad Mohsin, Luyao Zhang, Chong Qian & Yan Cai. (2022) Accessing the Impact of FDI Goals on Risk Management Strategy and Management Performance in the Digital Era: A Case Study of SMEs in China. Sustainability 14:22, pages 14874.
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Tao Wei & Xiaohong Wang. (2022) A Historical Review and Theoretical Mapping on Short Video Studies 2005–2021. Online Media and Global Communication 1:2, pages 247-286.
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Md. Tabil Ahammed, Chinmoy Das, Zayed Mohammad, Md. Sumon Hasan, Sadia Fatema Moula, Soma Prathibha, KhandakarTasfia Reza & Tanbir Hasan Bhuiyan. (2022) Big Data Analysis for E-Trading System. Big Data Analysis for E-Trading System.