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Journal of Advertising Volume 52, 2023 - Issue 4
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ORIGINAL RESEARCH ARTICLES

A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation

Jamie L. Grigsbya Missouri State University, Springfield, Missouri, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0570-1837View further author information
ORCID Icon,
Robert D. Jewellb Kent State University, Kent, Ohio, USAView further author information
&
César Zamudioc Virginia Commonwealth University, Richmond, Virginia, USAView further author information
Pages 594-612 | Received 28 Jun 2021, Accepted 10 May 2022, Published online: 10 Jun 2022

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Jing Wang, Yu Wu & Zhaofeng Wang. Effect of short video storytelling on festival attractiveness: the moderating role of temporal orientation and novelty. Current Issues in Tourism 0:0, pages 1-18.
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Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal & Martin Wetzels. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Journal of Advertising 0:0, pages 1-21.
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Articles from other publishers (1)

Luísa Augusto, Sara Santos & Pedro Manuel do Espírito Santo. 2023. Marketing and Smart Technologies. Marketing and Smart Technologies 531 542 .

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