Journal of Advertising, Volume 52, Issue 4 (2023)

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Journal of Advertising, Volume 52, Issue 4 (2023)

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Editorials

Editorial
ChatGPT, AI Advertising, and Advertising Research and Education
Jisu Huh, Michelle R. Nelson & Cristel Antonia Russell
Pages: 477-482
Published online: 13 Jul 2023
First Page PreviewforChatGPT, AI Advertising, and Advertising Research and Education | Full Text | References | PDF (867.6 KB) | EPUB
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Editorial
Journal of Advertising Research Quality and Ethics Guidelines
Jisu Huh
Pages: 483-485
Published online: 17 Jul 2023
First Page PreviewforJournal of Advertising Research Quality and Ethics Guidelines | Full Text | References | PDF (517.8 KB) | EPUB
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Original Research Articles

Article
Consumer Responses to AI-Generated Charitable Giving Ads
Luis Arango, Stephen Pragasam Singaraju & Outi Niininen
Pages: 486-503
Published online: 08 Mar 2023
AbstractforConsumer Responses to AI-Generated Charitable Giving Ads | Full Text | References | PDF (1.8 MB) | EPUB
  • 13307 Views
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Open Access
Article
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns
WooJin Kim, Yuhosua Ryoo, SoYoung Lee & Jung Ah Lee
Pages: 504-522
Published online: 12 Apr 2022
AbstractforChatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns | Full Text | References | PDF (2.7 MB) | EPUB
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Article
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
Claudia Franke, Andrea Groeppel-Klein & Katrin Müller
Pages: 523-539
Published online: 05 Jan 2023
AbstractforConsumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong & ZhaoXi Phua
Pages: 540-557
Published online: 22 Dec 2022
AbstractforAuthentically Fake? How Consumers Respond to the Influence of Virtual Influencers | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
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Article
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?
Kevin Lehnert, Brian D. Till, Kyle Coble & Mark J. Arnold
Pages: 558-577
Published online: 26 Apr 2022
AbstractforThe Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness? | Full Text | References | PDF (3.1 MB) | EPUB
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Article
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation
Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang & Tobias Langner
Pages: 578-593
Published online: 06 Jul 2022
AbstractforTake a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
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Article
A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation
Jamie L. Grigsby, Robert D. Jewell & César Zamudio
Pages: 594-612
Published online: 10 Jun 2022
AbstractforA Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation | Full Text | References | PDF (2.7 MB) | EPUB
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Literature Review Corner

Article
Nostalgia: A Review, Propositions, and Future Research Agenda
Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa & Justin Paul
Pages: 613-632
Published online: 22 Aug 2022
AbstractforNostalgia: A Review, Propositions, and Future Research Agenda | Full Text | References | PDF (2.1 MB) | EPUB
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Research Note

Article
Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research
Anne Hamby & Cristel Russell
Pages: 633-642
Published online: 18 Aug 2022
AbstractforStrategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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