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Journal of Advertising Volume 52, 2023 - Issue 3
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Research Notes

Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?

Lars Bergkvista University of Stavanger, Stavanger, NorwayORCID Iconhttps://orcid.org/0000-0002-4271-9182View further author information
ORCID Icon &
Martin Eisendb European University Viadrina, Frankfurt (Oder), GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2564-6417View further author information
ORCID Icon
Pages 468-476 | Received 12 Jan 2022, Accepted 10 May 2022, Published online: 10 Jun 2022

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Read on this site (5)

Peeter W. J. Verlegh. (2024) Perspectives: a research-based guide for brand activism. International Journal of Advertising 43:2, pages 388-402.
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Patrick Hartmann, Aitor Marcos, Juana Castro & Vanessa Apaolaza. (2023) Perspectives: Advertising and climate change – Part of the problem or part of the solution?. International Journal of Advertising 42:2, pages 430-457.
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Lars Bergkvist & Tobias Langner. (2023) A comprehensive approach to the study of advertising execution and its effects. International Journal of Advertising 42:1, pages 227-246.
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Jittima Kongmanon & Phallapa Petison. (2022) What do you see and what do you recall?: Using eye tracking to understand product placement. Cogent Business & Management 9:1.
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Lars Bergkvist & Heidi Skeiseid. Sportswashing: exploiting sports to clean the dirty laundry. International Journal of Advertising 0:0, pages 1-19.
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Articles from other publishers (1)

Amaya Paniagua-Iglesias & Irene García-Ureta. (2023) En sus propias palabras: Cómo se autodenominan las nuevas agencias de publicidad. Análisis del posicionamiento orgánico y páginas webs. methaodos revista de ciencias sociales 11:2, pages m231102a06.
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