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Journal of Advertising Volume 51, 2022 - Issue 4
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Special Section: Mobile Technology and Advertising

Mobile Technology and Advertising: Moving the Research Agenda Forward

Stefan F. BernritterKing’s College London, London, United KingdomCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4291-7824View further author information
ORCID Icon,
Shintaro OkazakiKing’s College London, London, United KingdomORCID Iconhttps://orcid.org/0000-0003-4190-0614View further author information
ORCID Icon &
Douglas C. WestKing’s College London, London, United KingdomView further author information
Pages 407-410 | Received 04 Jun 2022, Accepted 06 Jun 2022, Published online: 14 Jul 2022

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Jinpyo Hong, Il Im & Sungjun (Steven) Park. (2024) It’s All about Timing: Captive Targeting through Mobile Ads. Journal of Advertising 53:2, pages 242-261.
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Şensev Payan İlkan, Ali Öztüren, Turgay Avcı & Foad Irani. (2023) Mobile application features effects on the application's engagement and intention for continuing use in tourism. Asia Pacific Journal of Tourism Research 28:4, pages 386-400.
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Hui Shan Lom, Ai Chin Thoo, Weng Marc Lim & Kian Yeik Koay. (2023) Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking. Journal of Financial Services Marketing.
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Fatih Çelik, Mehmet Safa Çam & Mehmet Ali Koseoglu. (2022) Ad avoidance in the digital context: A systematic literature review and research agenda. International Journal of Consumer Studies 47:6, pages 2071-2105.
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Mashael Alghareeb, Abdulmohsen Saud Albesher & Amna Asif. (2023) Studying Users’ Perceptions of COVID-19 Mobile Applications in Saudi Arabia. Sustainability 15:2, pages 956.
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