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Journal of Advertising Volume 51, 2022 - Issue 4
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Special Section: Mobile Technology and Advertising

Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study

Larry Olanrewaju Orimoloyea University of Southampton, Southampton, United KingdomView further author information
,
Angeline Close Scheinbaumb Clemson University, Clemson, South Carolina, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4770-0277View further author information
ORCID Icon,
Monika Kukar-Kinneyc University of Richmond, Richmond, Virginia, USAView further author information
,
Tiejun Maa University of Southampton, Southampton, United KingdomView further author information
,
Ming-Chien Sunga University of Southampton, Southampton, United KingdomView further author information
&
Johnnie Johnsond Nottingham Trent University, Nottingham, United KingdomView further author information
Pages 430-439 | Received 21 May 2021, Accepted 13 Jun 2022, Published online: 14 Jul 2022

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Read on this site (2)

Jiyao Xun, Woon Kian Chong & Les Dolega. (2023) Mobile Operating Systems’ Impact on Customer Value: IOS vs. Android. Journal of Computer Information Systems 0:0, pages 1-14.
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Stefan F. Bernritter, Shintaro Okazaki & Douglas C. West. (2022) Mobile Technology and Advertising: Moving the Research Agenda Forward. Journal of Advertising 51:4, pages 407-410.
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Articles from other publishers (1)

Lukas Wolf. (2023) Device‐mediated customer behaviour on the internet: A systematic literature review. International Journal of Consumer Studies 47:6, pages 2270-2304.
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