Citations (45)
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Alex Koohang, Jeretta Horn Nord, Keng-Boon Ooi, Garry Wei-Han Tan, Mostafa Al-Emran, Eugene Cheng-Xi Aw, Abdullah Mohammed Baabdullah, Dimitrios Buhalis, Tat-Huei Cham, Charles Dennis, Vincent Dutot, Yogesh K. Dwivedi, Laurie Hughes, Emmanuel Mogaji, Neeraj Pandey, Ian Phau, Ramakrishnan Raman, Anshuman Sharma, Marianna Sigala, Akiko Ueno & Lai-Wan Wong. (2023) Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems 63:3, pages 735-765.
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Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim. (2023) The future of advertising research in virtual, augmented, and extended realities. International Journal of Advertising 42:1, pages 162-170.
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Darius-Aurel Frank, Anne Odile Peschel, Tobias Otterbring, Jason DiPalma & Sascha Steinmann. Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores. The International Review of Retail, Distribution and Consumer Research 0:0, pages 1-34.
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Keshan (Sara) Wei. (2024) Celebrity endorser scandal: a literature review and future research agenda. Marketing Intelligence & Planning.
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Youngju Kim & Bumsoo Kim. (2024) How do the news media, academia, and the public view the metaverse? Evidence from South Korea. Technological Forecasting and Social Change 198, pages 122980.
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Dušan Mladenović, Elvira Ismagilova, Raffaele Filieri & Yogesh K. Dwivedi. (2023) MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse. International Journal of Contemporary Hospitality Management.
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Mohammad Daradkeh. 2023. Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World. Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
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Jaroslava Gburova, Beata Gavurova, Radovan Bacik & Maria Tomasova. (2023) Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic. Marketing and Management of Innovations 14:3, pages 134-141.
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Tingwei Lu, Xiangshu Lin, Wenan Guo, Chang-Ching Tu, Shibiao Liu, Chun-Jung Lin, Zhong Chen, Hao-Chung Kuo & Tingzhu Wu. (2022) High-speed visible light communication based on micro-LED: A technology with wide applications in next generation communication. Opto-Electronic Science 1:12, pages 220020-220020.
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