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Journal of Advertising Volume 52, 2023 - Issue 4
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EDITORIAL

ChatGPT, AI Advertising, and Advertising Research and Education

Jisu Huh
ORCID Icon,
Michelle R. Nelson
ORCID Icon &
Cristel Antonia Russell
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Pages 477-482 | Published online: 13 Jul 2023

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Edyta Gołąb-Andrzejak. The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns. Cybernetics and Systems 0:0, pages 1-15.
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Articles from other publishers (7)

Jeong-Ah Park & Hye-Jin Kim. (2023) Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4. Customer Needs and Solutions 11:1.
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Mahmut Demir. 2024. Revolutionizing the Service Industry Wth OpenAI Models. Revolutionizing the Service Industry Wth OpenAI Models 243 267 .
Nir Kshetri, Yogesh K. Dwivedi, Thomas H. Davenport & Niki Panteli. (2024) Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda. International Journal of Information Management 75, pages 102716.
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Sadettin Demirel, Neslihan Bulur & Zindan Çakıcı. 2024. Design and Development of Emerging Chatbot Technology. Design and Development of Emerging Chatbot Technology 218 235 .
Camille Velasco Lim, Yu-Peng Zhu, Muhammad Omar & Han-Woo Park. (2024) Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models. Digital 4:1, pages 244-270.
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Francisco Botana & Tomas Recio. (2024) Geometric Loci and ChatGPT: Caveat Emptor!. Computation 12:2, pages 30.
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Anirban Mukherjee. (2024) Psittacines of Innovation? Assessing the True Novelty of AI Creations. SSRN Electronic Journal.
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