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Yu Liu, Weiting Tao & Wan-Hsiu Sunny Tsai. (2017) Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism. International Journal of Strategic Communication 11:4, pages 344-360.
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Angeline Gautami Fernando, Bharadhwaj Sivakumaran & L. Suganthi. (2014) Nature of green advertisements in India: Are they greenwashed?. Asian Journal of Communication 24:3, pages 222-241.
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Xiaolong Zhang. How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo. Media Asia 0:0, pages 1-25.
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Articles from other publishers (4)
Pradip H. Sadarangani, Anup Krishnamurthy & Richard P. Bagozzi. (2016) Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?. Management International Review 57:3, pages 473-500.
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Qian GongQian Gong. 2016. Children’s Healthcare and Parental Media Engagement in Urban China. Children’s Healthcare and Parental Media Engagement in Urban China
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Lianxi Zhou, Patrick Poon & Haizhong Wang. (2015) Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China. Journal of Business Research 68:3, pages 561-568.
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Qian Gong & Peter Jackson. (2013) Mediating science and nature: Representing and consuming infant formula advertising in China. European Journal of Cultural Studies 16:3, pages 285-309.
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