Asian Journal of Communication, Volume 21, Issue 3 (2011)

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Asian Journal of Communication, Volume 21, Issue 3 (2011)

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Original articles

Article
Factors affecting the adoption of social network sites: examining four adopter categories of Singapore's working adults
Trisha T.C. Lin, Vicki C.H. Chiu & Wendy Lim
Pages: 221-242
Published online: 24 Jun 2011
AbstractforFactors affecting the adoption of social network sites: examining four adopter categories of Singapore's working adults | Full Text | References | PDF (334.8 KB)
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Article
Demystifying the demand relationship between online and print products under one newspaper brand: the case of Taiwan and the emergence of a universal pattern
Hsiang Iris Chyi & J. Sonia Huang
Pages: 243-261
Published online: 24 Jun 2011
AbstractforDemystifying the demand relationship between online and print products under one newspaper brand: the case of Taiwan and the emergence of a universal pattern | Full Text | References | PDF (283 KB)
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Article
Does planning make perfect? How advertising practitioners in India perceive account planning
Padmini Patwardhan, Hemant Patwardhan & Falguni Vasavada-Oza
Pages: 262-278
Published online: 24 Jun 2011
AbstractforDoes planning make perfect? How advertising practitioners in India perceive account planning | Full Text | References | PDF (219.5 KB)
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Article
Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials
Yunjae Cheong, Lu Zheng & Kihan Kim
Pages: 279-300
Published online: 24 Jun 2011
AbstractforProduct global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials | Full Text | References | PDF (239.2 KB)
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Article
Examining Chinese gift-giving behavior from the politeness theory perspective
Hairong Feng, Hui-Ching Chang & Richard Holt
Pages: 301-317
Published online: 24 Jun 2011
AbstractforExamining Chinese gift-giving behavior from the politeness theory perspective | Full Text | References | PDF (203.2 KB)
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Book review

Book Review
The digital origins of dictatorship and democracy: information technology and political Islam
Marko M. Skoric
Pages: 318-319
Published online: 24 Jun 2011
CitationforThe digital origins of dictatorship and democracy: information technology and political Islam | Full Text | References | PDF (100.8 KB)
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