Citations (10)
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Read on this site (4)
Sidharth Muralidharan & Eunjin (Anna) Kim. (2020) Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India. Health Communication 35:10, pages 1229-1238.
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Chingching Chang, Wei-Na Lee & Yuping Liu-Thompkins. (2019) Advertising in Asia: Theories and Implications for Practice. Journal of Advertising 48:5, pages 417-436.
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Sidharth Muralidharan & Eunjin (Anna) Kim. (2019) ‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States. International Journal of Advertising 38:5, pages 704-730.
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Chingching Chang. (2013) Imagery Fluency and Narrative Advertising Effects. Journal of Advertising 42:1, pages 54-68.
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Articles from other publishers (6)
Anne Hamby & Jennifer Edson Escalas. (2023) Connecting the Plot Points: How Consumers Use and Respond to Narratives. Journal of the Association for Consumer Research, pages 000-000.
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Chingching Chang. (2022) How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions. Journal of Consumer Behaviour 21:6, pages 1440-1453.
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Aurik Gustomo, Hary Febriansyah, Henndy Ginting & Imelia Martinovita Santoso. (2019) Understanding narrative effects. Journal of Workplace Learning 31:2, pages 166-191.
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Dinçer Atlı, Seyma Betul Kose & Ayşe Naz Hazal Sezen. 2019. Handbook of Research on Narrative Advertising. Handbook of Research on Narrative Advertising
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Antonio Pineda, Víctor Hernández-Santaolalla & María del Mar Rubio-Hernández. (2015) Individualism in Western advertising: A comparative study of Spanish and US newspaper advertisements. European Journal of Communication 30:4, pages 437-453.
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