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Dwi Suhartanto, David Dean, Fatya Alty Amalia & Ni Nyoman Triyuni. (2024) Attitude formation towards green products evidence in Indonesia: integrating environment, culture, and religion. Asia Pacific Business Review 30:1, pages 94-114.
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Houmaan Ganjipour & Ali Edrisi. (2023) Applying the integrated model to understanding online buyers’ intention to adopt delivery drones in Iran. Transportation Letters 15:2, pages 98-110.
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Khan Md Raziuddin Taufique. (2022) Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour. Journal of Marketing Communications 28:3, pages 272-290.
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Jinsoo Hwang, Sun-Bai Cho & Woohyoung Kim. (2019) Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services. Journal of Travel & Tourism Marketing 36:7, pages 835-846.
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Dwi Suhartanto, David Dean, I Wayan Edi Arsawan, Tiara Anggraeni & Ivon Sandya Sari Putri. Forming loyalty toward green food: food or environmental issue? Evidence from plant-based food. Journal of Foodservice Business Research 0:0, pages 1-21.
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Kazem Askarifar, Maryam Nekooeezadeh & Pegah Jahanbakhsh Tehrani. Do Consumer Values Affect the Effectiveness of Print Ads? An Experimental Study in Dairy Industry. Journal of International Food & Agribusiness Marketing 0:0, pages 1-21.
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Sidharth Muralidharan, Carrie La Ferle & Osnat Roth-Cohen. Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness. International Journal of Advertising 0:0, pages 1-22.
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Articles from other publishers (18)
Siyu Gong & Li Wang. (2022) Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers’ evaluation. Current Psychology 42:33, pages 29035-29047.
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Chutima Ruanguttamanun. (2023) How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study. Global Business and Organizational Excellence 43:1, pages 35-52.
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Jos Hornikx, Anne Janssen & Daniel J. O’Keefe. (2023) Cultural Value Adaptation in Advertising is Effective, But Not Dependable: A Meta-Analysis of 25 Years of Experimental Research. International Journal of Business Communication.
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Stefanos Balaskas, Aliki Panagiotarou & Maria Rigou. (2023) Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences. Sustainability 15:17, pages 13204.
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Houmaan Ganjipour & Ali Edrisi. (2023) Consumers' intention to use delivery robots in Iran: An integration of NAM, DOI, and TAM. Case Studies on Transport Policy 13, pages 101024.
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Jiatong Dai & Guanghua Sheng. (2022) Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention. Business Strategy and the Environment 31:7, pages 3421-3436.
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Barbara Apaalabono Atanga, Xunyue Xue & Anna S. Mattila. (2022) The impact of Corporate Sociopolitical Activism (CSA) on brand attitude. International Journal of Hospitality Management 107, pages 103290.
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Deepak Jaiswal, Bhagwan Singh, Rishi Kant & Abhijeet Biswas. (2021) Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market. Society and Business Review 17:1, pages 45-65.
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Abu Bashar & Mustafa Raza Rabbani. (2021) Exploring the Role of Web Personalization in Consumer Green Purchasing Behavior: A Conceptual Framework. Exploring the Role of Web Personalization in Consumer Green Purchasing Behavior: A Conceptual Framework.
Neha Dhruv Agarwal & V.V. Ravi Kumar. (2020) Three decades of green advertising – a review of literature and bibliometric analysis. Benchmarking: An International Journal 28:6, pages 1934-1958.
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Hamid Rastegari Kopaei, Mehdi Nooripoor, Ayatollah Karami, Ruxandra Malina Petrescu-Mag & Dacinia Crina Petrescu. (2021) Drivers of Residents’ Home Composting Intention: Integrating the Theory of Planned Behavior, the Norm Activation Model, and the Moderating Role of Composting Knowledge. Sustainability 13:12, pages 6826.
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Syed Hassan Raza, Umer Zaman, Moneeba Iftikhar & Owais Shafique. (2021) An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators. International Journal of Environmental Research and Public Health 18:2, pages 791.
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Jelena Krstić, Milica Kostić-Stanković & Jelena Cvijović. (2021) Green advertising and its impact on environmentally friendly consumption choices: A review. Industrija 49:1, pages 93-110.
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Syed Hassan Raza, Adamu Abbas AdamuEmenyeonu C. OgadimmaAmna Hasnain. (2020) The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation. Journal of Creative Communications 15:3, pages 318-341.
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Jinkyung Jenny Kim & Jinsoo Hwang. (2020) Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter?. Journal of Hospitality and Tourism Management 42, pages 1-11.
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Kostoula Margariti, Christina Boutsouki, Leonidas Hatzithomas & Yorgos Zotos. (2019) Visual metaphors in food advertising: A cross-cultural study. Food Research International 115, pages 338-351.
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Sidharth Muralidharan & Carrie La Ferle. (2018) Religious symbolism in the digital realm: A social advertising approach to motivate bystanders to aid victims of cyberbullying. International Journal of Consumer Studies 42:6, pages 804-812.
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Jinsoo Hwang & Jung Choi. (2017) An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender. Sustainability 10:2, pages 80.
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