Attitude formation towards green products evidence in Indonesia: integrating environment, culture, and religion

ABSTRACT

This study integrates three attitudinal drivers of green consumption attitudes, namely environmental responsibility, cultural responsibility, and religious responsibility. The data was gathered through a questionnaire distributed to 565 respondents of 3 different faiths; Muslims, Christians, and Hindus, who are reportedly consumers of green plastic products in Indonesia. To test the proposed hypotheses, the data was analysed using partial least square modelling. The findings reveal religiosity as playing a key role in influencing green product attitudes, as well as strengthening environmental concerns and environmental knowledge. Further, the data analysis shows insignificant variation of the model relationships across the religious groups.

KEYWORDS:

• Green plastic products
• green attitudes
• behavioral intention
• religion
• Indonesia

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Dwi Suhartanto

Dwi Suhartanto is Professor of Marketing in Politeknik Negeri Bandung, Indonesia. His research interest is in consumer behavior, tourism, and Islamic marketing. His articles have been published in various peer-reviewed journals such as Journal of Business Research, Journal of Cleaner Production, and Current Issues in Tourism among others.

David Dean

David Dean is an Associate Professor of Marketing at Lincoln University, New Zealand. He has an extensive publication record in well-ranked peer-reviewed journals and is regularly cited by other researchers. He also serves on the editorial boards of several international journals.

Fatya Alty Amalia

Fatya Alty Amalia is a lecturer of marketing in Politeknik Negeri Bandung, Indonesia. Her research interest is in Islamic marketing, sustainability, and health behaviour. She has actively published in several reputable journals.

Ni Nyoman Triyuni

Ni Nyoman Triyuni is Associate Professor in Tourism studies in Politeknik Negeri Bali, Indonesia. Her research interest is in Tourism and hospitality marketing, hospitality education and hospitality human resources. Her articles have been published in several reputable journals.