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Asian Journal of Communication Volume 27, 2017 - Issue 4
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Original articles

Matching cause-related marketing campaign to culture

Mikyeung BaeDepartment of Advertising and Public Relations, College of Communication Arts and Sciences, Michigan State University, East Lansing, MI, USACorrespondence[email protected]
Pages 415-432 | Received 06 Feb 2016, Accepted 05 Jan 2017, Published online: 18 Jan 2017

Citations (9)

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Jaejin Lee & Hyejoon Rim. (2018) Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009. Journal of Promotion Management 24:4, pages 555-577.
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Articles from other publishers (8)

Prasant Kumar Pandey, Naval Bajpai & Abhijeet V. Tiwari. (2023) Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach. International Review on Public and Nonprofit Marketing.
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Wen Zhao. (2023) Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion. Journal of Creative Communications 18:3, pages 309-327.
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Hina Yaqub Bhatti, M. Mercedes Galan-Ladero & Clementina Galera-Casquet. (2022) Cause-related marketing: a systematic review of the literature. International Review on Public and Nonprofit Marketing 20:1, pages 25-64.
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Tobey Gross. (2023) Sociodynamics and the Theory of Mind. SSRN Electronic Journal.
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Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong. (2020) Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis. Journal of Business Ethics 175:2, pages 339-360.
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David Cosgrave & Michele O'Dwyer. (2020) Ethical standards and perceptions of CRM among millennial consumers. International Marketing Review 37:5, pages 863-884.
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Constantinos-Vasilios Priporas, Irene (Eirini) Kamenidou, Nga Nguyen & Riad Shams. (2019) The impact of the macro-environment on consumer scepticism towards cause-related marketing. International Marketing Review 37:5, pages 841-861.
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Suja Ravindran Nair. 2020. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior 324 348 .

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