Matching cause-related marketing campaign to culture

References

• Albers-Miller, N. D., & Stafford, M. R. (1999). An international analysis of emotional and rational appeals in services vs goods advertising. The Journal of Consumer Marketing, 16, 42–57. doi: 10.1108/07363769910250769
   Google Scholar
• Atkins, C. (1983). Effects of realistic TV violence vs. fictional violence on aggression. Journalism Qualterly, 60, 615–621. doi: 10.1177/107769908306000405
   Web of Science ®Google Scholar
• Bae, M. (2016). Effects of various types of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions. Journal of Promotion Management, 22(6), 810–834.
   Google Scholar
• Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28, 248–262. doi: 10.1177/0092070300282006
   Web of Science ®Google Scholar
• Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59, 46–53. doi: 10.1016/j.jbusres.2005.01.001
   Web of Science ®Google Scholar
• Bello, D., Lee, K. L., Radebaugh, R. L. T., & van Witteloostuijn, A. (2009). From the editors: Student sample in international business research. Journal of International Business Studies, 40(3), 361–364. doi: 10.1057/jibs.2008.101
   Web of Science ®Google Scholar
• Berger, I. E., Cunningham, P. H., & Drumwright, M. E. (2007). Mainstreaming corporate social responsibility: Developing markets for virtue. California Management Review, 49(4), 132–157. doi: 10.2307/41166409
   Web of Science ®Google Scholar
• Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumer’ relationships with companies. Journal of Marketing, 67(2), 76–88. doi: 10.1509/jmkg.67.2.76.18609
   Web of Science ®Google Scholar
• Bigné-Alcañiz, E., Curŕas-Pérez, R., Ruiz-Mafé, C., & Sanz-Blas, S. (2012). Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit. Journal of Marketing Communications, 18(4), 265–283. doi: 10.1080/13527266.2010.521358
   Google Scholar
• Calder, B. J., Phillips, L. W., & Tybout, A. M. (1981). Designing research for application. Journal of Consumer Research, 8, 197–207. doi: 10.1086/208856
   Web of Science ®Google Scholar
• Campbell, D. T., & Stanley, J. C. (2015). Experimental and quasi-experimental design for research. Boston, MA: Hougton Mifflin Company.
   Google Scholar
• CECP. (2015). Giving in numbers: 2015 edition. The conference board. Retrieved October 20, from http://cecp.co/pdfs/giving_in_numbers/GIN2015_FINAL_web.pdf
   Google Scholar
• Chang, C. T. (2011). Guilt appeals in cause-related marketing: The subversive roles of product type and donation magnitude. International Journal of Advertising, 30(4), 587–616. doi: 10.2501/IJA-30-4-587-616
   Web of Science ®Google Scholar
• Chang, C. T. (2012). Missing ingredients in cause-related advertising. International Journal of Advertising, 31(2), 231–256. doi: 10.2501/IJA-31-2-231-256
   Web of Science ®Google Scholar
• Cho, B., Kwon, U., Gentry, J. W., Sunkyu, J., & Kropp, F. (1999). Cultural values reflected in theme and execution: A comparative study of U.S. and Korean television commercials. Journal of Advertising, 28, 59–74. doi: 10.1080/00913367.1999.10673596
   Web of Science ®Google Scholar
• Cho, C. H., & Cheon, H. J. (2005). Cross-cultural comparisons of interactivity on corporate web sites: The United States, the United Kingdom, Japan, and South Korea. Journal of Advertising, 34(2), 99–115. doi: 10.1080/00913367.2005.10639195
   Web of Science ®Google Scholar
• Choi, C., & Mattila, A. S. (2014). The effects of promotion framing on consumers’ price perceptions: The moderating role of a personal sense of power. Journal of Service Management, 25(1), 149–160. doi: 10.1108/JOSM-11-2012-0234
   Web of Science ®Google Scholar
• Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155–159. doi: 10.1037/0033-2909.112.1.155
   PubMed Web of Science ®Google Scholar
• CONE. (2014). Cone communications social impact study: The next cause evolution. CONE. Retrieved from http://www.conecomm.com/stuff/contentmgr/files/0/e3d2eec1e15e858867a5c2b1a22c4cfb/files/2013_cone_comm_social_impact_study.pdf
   Google Scholar
• CONE. (2015). Cone communication/ebiquity gloval CSR study. Retrieved from http://www.conecomm.com/2015-cone-communications-ebiquity-global-csr-study-pdf
   Google Scholar
• Cooper, D. R., & Schindler, P. S. (2003). Business research methods eleventh edition. New York, NY: McGraw-Hill/Irwin.
   Google Scholar
• Culter, B. D., Thomas, E. G., & Rao, S. R. (2000). Informational/transformational advertising: Differences in usage across media types, product categories and national cultures. Journal of International Consumer Marketing, 12, 69–83. doi: 10.1300/J046v12n03_05
   Google Scholar
• D’Andrade, R. G. (1992). Schemas and motivation. In R. G. D’Andrade & C. Strauss (Eds.), Human motives and cultural models (pp. 23–44). London: Cambridge University Press.
   Google Scholar
• Demetriou, M., Papasolomou, I., & Vrontis, D. (2010). Cause-related marketing: Building the corporate image while supporting worthwhile causes. Journal of Brand Management, 17(4), 266–278. doi: 10.1057/bm.2009.9
   Google Scholar
• Diehl, S., Mueller, B., & Terlutter, R. (2008). Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don’t really like It, but they do believe It. International Journal of Advertising, 27(1), 99–131. doi: 10.1080/02650487.2008.11073042
   Web of Science ®Google Scholar
• Diehl, S., Terlutter, R., & Mueller, B. (2016). Doing good matters to consumers: The effectiveness of human-oriented CSR appeals in cross-cultural standardized advertising campaigns. International Journal of Advertising, 35(4), 730–757. doi: 10.1080/02650487.2015.1077606
   Web of Science ®Google Scholar
• Ellen, P. S., Mohr, L. A., & Webb, D. J. (2000). Charitable programs and the retailer: Do they mix? Journal of Retailing, 76(3), 393–406. doi: 10.1016/S0022-4359(00)00032-4
   Web of Science ®Google Scholar
• Feather, N. T. (1995). Values, valences, and choice: The influence of values on the perceived attractives and choice of alternatives. Journal of Personality and Social Psychology, 68(6), 1135–1151. doi: 10.1037/0022-3514.68.6.1135
   Web of Science ®Google Scholar
• FKI. (2014). Annual report of corporation philanthropy. Federation of Korean Industries. Retrieved from http://www.fki.or.kr/issue/_download.asp?rt=csr&file=2014_book01.pdf
   Google Scholar
• Gangestad, S., & Snyder, M. (1991). Taxonomic analysis redux: Some statistical considerations for testing a latent class model. Journal of Personality and Social Psychology, 61(1), 141–146. doi: 10.1037/0022-3514.61.1.141
   Web of Science ®Google Scholar
• Grau, S. L., & Folse, J. A. G. (2007). Cause-related marketing: The influence of donation proximity and message-framing cues on the less-involved consumer. Journal of Advertising, 36(4), 19–33. doi: 10.2753/JOA0091-3367360402
   Web of Science ®Google Scholar
• Gudykunst, W. B., Matsumoto, Y., Ting-Toomey, S., Nishida, T., Kim, K., & Heyman, S. (1996). The influence of cultural individualsim-collectivism, self-construal’s, and individual values on communication styles across cultures. Human Communication Research, 22(4), 510–543. doi: 10.1111/j.1468-2958.1996.tb00377.x
   Web of Science ®Google Scholar
• Gupta, S., & Pirsch, J. (2006). The company-cause-customer fit decision in cause-related marketing. Journal of Consumer Marketing, 23(6), 314–326. doi: 10.1108/07363760610701850
   Google Scholar
• Hall, A. (2003). Reading realism: Audiences’ evaluations of the reality of media texts. Journal of Communication, 53, 624–641. doi: 10.1111/j.1460-2466.2003.tb02914.x
   Web of Science ®Google Scholar
• Hall, E. T. (1976). Beyond culture. Garden City, NY: Doubleday and Company.
   Google Scholar
• Hartmann, P., & Apaolaza-Ibanez, V. (2009). Green advertising revisited: Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739. doi: 10.2501/S0265048709200837
   Web of Science ®Google Scholar
• Hofstede, G. (1980). Culture’s consequences: National differences in thinking and organizing. Beverly Hills, CA: Sage.
   Google Scholar
• Hou, J., Du, L., & Li, J. (2008). Cause’s attributes influencing consumer’s purchasing intention: Empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 20(4), 363–380. doi: 10.1108/13555850810909704
   Google Scholar
• House, R. J., Hanges, R. J., Dorfman, P. W., & Gupta, V. (2004). Culture, leadership, and organizations: Thoe GLOBE study of 62 societies. Thousand Oaks, CA: Sage.
   Google Scholar
• Hyllegard, K. H., Yan, R. N., Ogle, J. P., & Attmann, J. (2011). The influence of gender, social cause, charitable support, and message appeal on Gen Y’s responses to cause-related marketing. Journal of Marketing Management, 27(1–2), 100–123. doi: 10.1080/02672571003683755
   Google Scholar
• Keppel, G. (1991). Design and analysis: A researcher’s handbook. Englewood Cliffs, NJ: Prentice-Hall.
   Google Scholar
• Kerr, A. H., & Das, N. (2013). Thinking about fit and donation format in cause marketing: The effects of need for cognition. Journal of Marketing Theory and Practice, 21(1), 103–112. doi: 10.2753/MTP1069-6679210107
   Google Scholar
• Kim, D., Pan, Y., & Park, H. S. (1998). High- versus low-context culture: A comparison of Chinese, Korean, and American cultures. Psychology & Marketing, 15(6), 507–521. doi: 10.1002/(SICI)1520-6793(199809)15:6<507::AID-MAR2>3.0.CO;2-A
   Web of Science ®Google Scholar
• Kim, J. E., & Johnson, K. P. (2013). The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination. Journal of Business Ethics, 112(1), 79–90. doi: 10.1007/s10551-012-1233-6
   Web of Science ®Google Scholar
• Kim, Y. J., & Lee, W. N. (2009). Overcoming consumer skepticism in cause-related marketing: The effects of corporate social responsibility and donation size claim objectivity. Journal of Promotion Management, 15(4), 465–483. doi: 10.1080/10496490903270232
   Google Scholar
• Kitayama, S., & Ishii, K. (2002). Word and voice: Spontaneous attention to emotional utterances in two languages. Cognition and Emotion, 16(1), 29–59. doi: 10.1080/0269993943000121
   Web of Science ®Google Scholar
• Kleber, J., Florack, A., & Chladek, A. (2016). How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing, 33(3), 153–161. doi: 10.1108/JCM-12-2014-1240
   Web of Science ®Google Scholar
• Koschate-Fischer, N., Stefan, I. V., & Hoyer, W. D. (2012). Willingness to pay for cause-related marketing: The impact of donation amount and moderating effects. Journal of Marketing Research, 49(6), 910–927. doi: 10.1509/jmr.10.0511
   Web of Science ®Google Scholar
• Kotler, P., & Lee, N. (2005). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, NJ: John Wiley & Sons.
   Google Scholar
• Kuo, A., & Rice, D. H. (2015). The impact of perceptual congruence on the effectiveness of cause-related marketing compaigns. Journal of Consumer Psychology, 25(1), 78–88. doi: 10.1016/j.jcps.2014.06.002
   Web of Science ®Google Scholar
• La Ferle, C., Kuber, G., & Edwards, S. M. (2013). Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin. Journal of Business Research, 66(3), 364–373. doi: 10.1016/j.jbusres.2011.08.017
   Web of Science ®Google Scholar
• Lafferty, B. A. (2007). The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility. Journal of Business Research, 60, 447–453. doi: 10.1016/j.jbusres.2006.09.030
   Web of Science ®Google Scholar
• Lafferty, B. A., & Edmondson, D. R. (2009). Portraying the cause instead of the brand in cause-related marketing ads: Does it really matter? Journal of Marketing Theory and Practice, 17(2), 129–141. doi: 10.2753/MTP1069-6679170203
   Google Scholar
• Lafferty, B. A., & Edmondson, D. R. (2014). A note on the role of cause type in cause-related marketing. Journal of Business Research, 67(7), 1455–1460. doi: 10.1016/j.jbusres.2013.07.021
   Web of Science ®Google Scholar
• Liu, Y. (2013). Impacts of instrumental versus relational centered logic on cause-related marketing decision making. Journal of Business Ethics, 113(2), 243–263. doi: 10.1007/s10551-012-1292-8
   Web of Science ®Google Scholar
• Luna, D., Peracchio, L. A., & Juan, M. D. D. (2002). Cross-cultural and cognitive aspects of web site natigation. Journal of the Academy of Marketing Science, 30(4), 397–410. doi: 10.1177/009207002236913
   Web of Science ®Google Scholar
• MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53, 48–65. doi: 10.2307/1251413
   Web of Science ®Google Scholar
• Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253. doi: 10.1037/0033-295X.98.2.224
   Web of Science ®Google Scholar
• Matthens, J., Wonneberger, A., & Schmuck, D. (2014). Consumers’ Green involvement and the persuasive effects of emotional versus functional ads. Journal of Business Research, 67(9), 1885–1893. doi: 10.1016/j.jbusres.2013.11.054
   Web of Science ®Google Scholar
• MFDS. (2015). The usage of shampoo in 2015. Ministry of Food and Drug Safety. Retrieved from www.mfds.go.kr/index.do?mid=675&seq=27020&cmd=v
   Google Scholar
• Mintel. (2015). Consumer market reports. Retrieved from http://www.mintel.com/mintel-reports
   Google Scholar
• Miracle, G. E., & Bang, H. K. (2002). Achieving reliable and valid cross-cultural research results in content analysis. In C. R. Taylor (Ed.), New directions in international advertising research: Advances in international marketing (pp. 9–23). Chicago, IL: American Marketing Association.
   Google Scholar
• Mögel, B., & Tropp, J. (2010). The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements. Journal of Marketing Communications, 16(3), 163–181. doi: 10.1080/13527260802648359
   Google Scholar
• Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39(1), 121–147. doi: 10.1111/j.1745-6606.2005.00006.x
   Web of Science ®Google Scholar
• Mooij, M. K. D. (2013). Global marketing and advertising: Understanding cultural paradox (4th ed.). Thousand Oaks, CA: Sage.
   Google Scholar
• Mueller, B. (1987). Reflections of culture: An analysis of Japanese and American advertising appeals. Journal of Advertising Research, 27(3), 51–59.
   Web of Science ®Google Scholar
• Newell, S. J., & Goldsmith, R. E. (2001). The development of a scale to measure perceived corporate credibility. Journal of Business Research, 52, 235–247. doi: 10.1016/S0148-2963(99)00104-6
   Web of Science ®Google Scholar
• Nielsen. (2014). Doing well by doing good. Retrieved from http://www.nielsen.com/us/en/insights/reports/2014/doing-well-by-doing-good.html
   Google Scholar
• Okazaki, S., Mueller, B., & Taylor, C. R. (2010). Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers. Journal of International Marketing, 18(2), 20–34. doi: 10.1509/jimk.18.2.20
   Web of Science ®Google Scholar
• Olsen, G. D., Pracejus, J. W., & Brown, N. R. (2003). When profit equals price: Consumer confusing about donation amounts in cause-related marketing. Journal of Public Policy & Marketing, 22(2), 170–180. doi: 10.1509/jppm.22.2.170.17641
   Web of Science ®Google Scholar
• Pae, J. H., Samiee, S., & Tai, S. (2002). Global advertising strategy: The moderating role of brand familiarity and execution style. Internation Marketing Review, 19(2), 176–189. doi: 10.1108/02651330210425024
   Web of Science ®Google Scholar
• Paek, H. J., Nelson, M. R., & McLeod, D. M. (2004). Beyond polarized cultural values a new approach to the study of South Korean and US newspaper advertisements. NA-Advances in Consumer Research, 31, 495–502.
   Google Scholar
• Pearce, J., & Robinson, R. (2014). Strategic management: Planning for domestic & global competition (14 ed.). New York, NY: McGraw Hill Education.
   Google Scholar
• Peterson, R. A. (2001). On the use of college students in social science research: Insights from a second-order meta-analysis. Journal of Consumer Research, 28, 450–461. doi: 10.1086/323732
   Web of Science ®Google Scholar
• Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135–146. doi: 10.1086/208954
   Web of Science ®Google Scholar
• Pollay, R. W. (1986). Quality of life in the padded sell: Common criticisms of advertising’s cultural character and international public policies. In J. H. Leigh & C. R. Martin (Eds.), Current issues and research in advertising (Vol. 9, pp. 173–250). Ann Arbor: Univeristy of Michigan.
   Google Scholar
• Polonsky, M. T., & Speed, R. (2001). Linking sponsorship and cause related marketing: Complementarities and conflicts. European Journal of Marketing, 35(11/12), 1361–1385. doi: 10.1108/EUM0000000006484
   Google Scholar
• Pracejus, J. W., Olsen, G. D., & Brown, N. R. (2003). On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM). Journal of Advertising, 32(4), 19–28. doi: 10.1080/00913367.2003.10639146
   Web of Science ®Google Scholar
• Puto, C. R. P., & Wells, W. D. (1984). Informational and transformational advertising: The differential effects of time. Advances in Consumer Research, 11, 638–643.
   Google Scholar
• Rencher, A. C., & Christensen, W. F. (2012). Methods of multivariate analysis (3rd ed.). Hoboken, NJ: John Wiley & Sons.
   Google Scholar
• Rifon, N., Choi, S., Trimble, C., & Li, H. (2004). Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising, 33(1), 29–42. doi: 10.1080/00913367.2004.10639151
   Web of Science ®Google Scholar
• Robinson, S. R., Irmak, C., & Jayachandran, S. (2012). Choice of cause in cause-related marketing. Journal of Marketing, 76(4), 126–139. doi: 10.1509/jm.09.0589
   Web of Science ®Google Scholar
• Ross, J. K., Patterson, L., & Stutts, M. A. (1992). Consumer perceptions of organizations that use cause-related marketing. Academy of Marketing Science Journal, 20(1), 93–97. doi: 10.1007/BF02723480
   Google Scholar
• Ruiz, S., & Sicilia, M. (2004). The impact of cognitive and/or affective processing styles on consumer response to advertising appeals. Journal of Business Research, 57, 657–664. doi: 10.1016/S0148-2963(02)00309-0
   Web of Science ®Google Scholar
• Samu, S., & Wymer, W. (2014). Cause marketing communications: Consumer inference on attitudes towards brand and cause. European Journal of Marketing, 48, 1333–1353. doi: 10.1108/EJM-04-2012-0226
   Web of Science ®Google Scholar
• Seitanidi, M. M., & Ryan, A. (2007). A critical review of forms of corporate community involvement: From philanthropy to partnerships. International Journal of Nonprofit Voluntary Sector Marketing, 12(3), 247–265. doi: 10.1002/nvsm.306
   Google Scholar
• Singh, J. (1995). Measurement issues in cross-national research. Journal of International Business Studies, 26, 597–619. doi: 10.1057/palgrave.jibs.8490188
   Web of Science ®Google Scholar
• Singh, S., Kristensen, L., & Villasenor, E. (2009). Overcoming skepticism towards cause related claims: The case of Norway. International Marketing Review, 26(3), 312–326. doi: 10.1108/02651330910960807
   Web of Science ®Google Scholar
• Suh, K. W., Taylor, C. R., & Lee, D. H. (2007). Empirical classification of web site structure: A cross-national comparison. Advances in International Marketing, 18, 271–292. doi: 10.1016/S1474-7979(06)18012-6
   Google Scholar
• Taylor, C. R., Miracle, G. E., & Wilson, R. D. (1997). The impact of informational level on the effectiveness of U.S. and Korea television commercials. Journal of Advertising, 26, 1–18. doi: 10.1080/00913367.1997.10673514
   Web of Science ®Google Scholar
• Terlutter, R., Diehl, S., & Mueller, B. (2010). The cultural dimension of assertiveness in cross-cultural advertising – the perception and evaluation of assertive advertising appeals. International Journal of Advertising, 3(29), 369–399. doi: 10.2501/S0265048710201233
   Web of Science ®Google Scholar
• Tse, D. K., Lee, K., Vertinsky, I., & Wehrung, D. A. (1988). Does culture matter? A cross-cultural study of executives’ choice, decisiveness, and risk adjustment in international marketing. Journal of Marketing, 52(4), 81–95. doi: 10.2307/1251635
   Web of Science ®Google Scholar
• Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2012). Consumer receptivity to Green ads: A test of Green claim types and the role of individual consumer characteristics for Green ad response. Journal of Advertising, 41(4), 9–23. doi: 10.1080/00913367.2012.10672454
   Web of Science ®Google Scholar
• Usunier, J. C., & Roulin, N. (2010). The influence of high- and low-communication styles on the design, content, and language of business-to-business web sites. Journal of Business Communication, 47(2), 189–227. doi: 10.1177/0021943610364526
   Google Scholar
• Vaidyanathan, R., Aggarwal, P., & Kozlowski, W. (2013). Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context. Journal of Marketing Communications, 19(1), 44–57. doi: 10.1080/13527266.2011.551833
   Google Scholar
• Vanhamme, J., Lindgreen, A., Reast, J., & Van Popering, N. (2012). To do well by doing good: Improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259–274. doi: 10.1007/s10551-011-1134-0
   Web of Science ®Google Scholar
• Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52, 58–74. doi: 10.2307/1251450
   Web of Science ®Google Scholar
• Vaughn, R. (1980). How advertising works: A planning model. Journal of Advertising Research, 20(5), 27–33.
   Web of Science ®Google Scholar
• Walker, M., & Kent, A. (2013). The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship. Journal of Business Ethics, 116(2), 341–353. doi: 10.1007/s10551-012-1472-6
   Web of Science ®Google Scholar
• Webb, D. J., & Mohr, L. A. (1998). A typology of consumer responses to cause-related marketing: From skeptics to socially concerned. Journal of Public Policy & Marketing, 17(2), 226–238.
   Web of Science ®Google Scholar
• Yoo, C., & MacInnis, D. (2005). The brand attitude formation process of emotional and informational ads. Journal of Business Research, 58(10), 1397–1406. doi: 10.1016/j.jbusres.2005.03.011
   Web of Science ®Google Scholar
• Yoon, K. (2003). Retraditionalizing the mobile: Young people’s sociality and mobile phone. Cultural Studies, 6, 327–343.
   Google Scholar