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Asian Journal of Communication Volume 8, 1998 - Issue 2: Advertising and Cultural China
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Original Articles

Advertising and cultural china: Challenges and opportunities in Asia

Katherine T. Frith Associate professor at the Pennsylvania State University
&
James Tsao Teaches in the Department of Journalism, University of Wisconsin, Oshkosh, USA
Pages 1-17 | Published online: 18 May 2009

Citations (5)

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Read on this site (2)

DoreenD. Wu & Kara Chan. (2007) Multilingual Mix in Hong Kong Advertising, Pre- and Post-1997. Asian Journal of Communication 17:3, pages 301-317.
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LeoY.M. Sin, Suk-Ching Ho & StellaL.M. So. (2000) An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review. Journal of Current Issues & Research in Advertising 22:2, pages 53-69.
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Articles from other publishers (3)

Aaron Gazley, Jayne Krisjanous, Kim‐Shyan Fam & Reinhard Grohs. (2012) Like it or not: differences in advertising likeability and dislikeability within Asia. Asia Pacific Journal of Marketing and Logistics 24:1, pages 23-40.
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Graham Lock. (2016) Being International, Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway. Visual Communication 2:2, pages 195-214.
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Kara ChanHong Cheng. (2016) One Country, Two Systems. Gazette (Leiden, Netherlands) 64:4, pages 385-400.
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