Citations: Selling to the middle kingdom: Culture is the key

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Qinwei (Vivi) Xie & Meng Zhang. (2013) White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States. Asian Journal of Communication 23:5, pages 538-554.
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LeoY.M. Sin, Suk-Ching Ho & StellaL.M. So. (2000) An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review. Journal of Current Issues & Research in Advertising 22:2, pages 53-69.
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Selling to the middle kingdom: Culture is the key

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