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Asian Journal of Communication Volume 8, 1998 - Issue 2: Advertising and Cultural China
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Original Articles

Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising

Louis Leung Assistant Professor at the Department of Journalism and Communication, Chinese University of Hong Kong
&
Ran Wei Teaches at the Department of Journalism and Communication, Chinese University of Hong Kong
Pages 124-147 | Published online: 18 May 2009

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Diah Yuniarti, Riza Azmi & Kasmad Ariansyah. (2022) Unveiling the determinants of audience knowledge of digital terrestrial television (DTT): empirical evidence from Indonesia. Technology Analysis & Strategic Management 0:0, pages 1-16.
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David J. Atkin, Daniel S. Hunt & Carolyn A. Lin. (2015) Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model. Mass Communication and Society 18:5, pages 623-650.
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Yah-Huei Hong, Trisha T. C. Lin & Peng Hwa Ang. (2015) Innovation Resistance of Political Websites and Blogs among Internet Users in Singapore. Journal of Comparative Asian Development 14:1, pages 110-136.
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Daniel S. Hunt, Carolyn A. Lin & David J. Atkin. (2014) Communicating Social Relationships via the Use of Photo-Messaging. Journal of Broadcasting & Electronic Media 58:2, pages 234-252.
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Yah-Huei Hong & Roland Chang. (2013) To click or not to click? A study of the innovation resistance of political emails. Chinese Journal of Communication 6:3, pages 305-324.
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Shu-Chu Sarrina Li, Linlin Ku & Yuli Liu. (2013) Using Rogers's Diffusion of Innovation Model to Examine the Willingness to Pay for Public Television in Taiwan. International Journal on Media Management 15:2, pages 99-118.
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Huang Jinghua & Yang Xuerui. (2009) Influences on Use of the Mobile Phone for Internet Connectivity in China. Media Asia 36:4, pages 210-215.
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FadiM. Alkhateeb, NileM. Khanfar & David Loudon. (2009) Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model. Services Marketing Quarterly 31:1, pages 116-132.
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Dong Hee Shin. (2009) Understanding User Acceptance of DMB in South Korea Using the Modified Technology Acceptance Model. International Journal of Human–Computer Interaction 25:3, pages 173-198.
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Louis Leung. (2001) Gratifications, chronic loneliness and internet use. Asian Journal of Communication 11:1, pages 96-119.
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Louis Leung & Marsena Cheung. The effects of technology readiness, risks, and benefits on smart home technology adoption: extending the Theory of Planned Behavior model. Media Asia 0:0, pages 1-22.
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Arash Asiaei & Nor Zairah Ab. Rahim. (2019) A multifaceted framework for adoption of cloud computing in Malaysian SMEs. Journal of Science and Technology Policy Management 10:3, pages 708-750.
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Léo Trespeuch, Élisabeth Robinot & Pierre Valette-Florence. (2018) Quelles sont les caractéristiques des crowdfunders dans le secteur du luxe ? L’apport de la théorie de la diffusion des innovations. Innovations N° 56:2, pages 67-88.
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Thamaraiselvan Natarajan, Senthil Arasu Balasubramanian & Dharun Lingam Kasilingam. (2018) The moderating role of device type and age of users on the intention to use mobile shopping applications. Technology in Society 53, pages 79-90.
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Ran Wei, Jinghua Huang & Pei Zheng. (2017) Use of mobile social apps for public communication in China: Gratifications as antecedents of reposting articles from WeChat public accounts. Mobile Media & Communication 6:1, pages 108-126.
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Eung-Suk Park, ByungYong Hwang, Kyungwan Ko & Daecheol Kim. (2017) Consumer Acceptance Analysis of the Home Energy Management System. Sustainability 9:12, pages 2351.
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Louis Leung & Cheng Chen. (2017) Extending the theory of planned behavior: A study of lifestyles, contextual factors, mobile viewing habits, TV content interest, and intention to adopt mobile TV. Telematics and Informatics 34:8, pages 1638-1649.
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Eun Yu, Ahreum Hong & Junseok Hwang. (2016) A socio-technical analysis of factors affecting the adoption of smart TV in Korea. Computers in Human Behavior 61, pages 89-102.
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Shu-Chu Sarrina Li & Wei-Chun Huang. (2016) Lifestyles, innovation attributes, and teachers' adoption of game-based learning: Comparing non-adopters with early adopters, adopters and likely adopters in Taiwan. Computers & Education 96, pages 29-41.
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Shu-Chu Sarrina Li. (2014) Lifestyles and the adoption of information versus entertainment technologies: An examination on the adoption of six new technologies in Taiwan. New Media & Society 17:10, pages 1696-1714.
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Shih-Chi Chang, Chia-Chi Sun, Lee-Yuan Pan & Ming-Ying Wang. (2015) An Extended TAM to Explore Behavioural Intention of Consumers to Use M-Commerce. Journal of Information & Knowledge Management 14:02, pages 1550014.
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Daniel S. Hunt, Carolyn A. Lin & David J. Atkin. (2014) Photo-messaging: Adopter attributes, technology factors and use motives. Computers in Human Behavior 40, pages 171-179.
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Shu-Chu Sarrina Li. (2014) Digital television adoption: Comparing the adoption of digital terrestrial television with the adoption of digital cable in Taiwan. Telematics and Informatics 31:1, pages 126-136.
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Siti Mahfuzah Sarif, Ariffin Abdul Mutalib, Sabrina Mohd Rashid & Azizah Che Omar. (2013) Diffusion of iTV Advertising in Malaysia: The Industry Players' Perspectives. Diffusion of iTV Advertising in Malaysia: The Industry Players' Perspectives.
Shu-Chu Sarrina Li. (2013) Lifestyle orientations and the adoption of Internet-related technologies in Taiwan. Telecommunications Policy 37:8, pages 639-650.
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Sudarsan Jayasingh & Uchenna Cyril Eze. 2013. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy 90 111 .
Sudarsan Jayasingh & Uchenna Cyril Eze. (2012) Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender. International Journal of E-Business Research 8:1, pages 54-75.
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Chih-Chung Chen & Matthew Tingchi Liu. (2009) Pilot Research about 3G Communication Using Intention in China. Pilot Research about 3G Communication Using Intention in China.
Chih-Chung Chen & Matthew Tingchi Liu. (2009) Pilot Research about Chinese Users' 3G Adopting Intention. Pilot Research about Chinese Users' 3G Adopting Intention.
Lu Wei & Mingxin Zhang. (2008) The adoption and use of mobile phone in rural China: A case study of Hubei, China. Telematics and Informatics 25:3, pages 169-186.
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Yen‐Hao Howard Chen & David Corkindale. (2008) Towards an understanding of the behavioral intention to use online news services. Internet Research 18:3, pages 286-312.
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Ran Wei. (2006) Wi-Fi Powered WLAN: When Built, Who Will Use It? Exploring Predictors of Wireless Internet Adoption in the Workplace. Journal of Computer-Mediated Communication 12:1, pages 155-175.
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Shu-Chu Sarrina Li. (2004) Exploring the Factors Influencing the Adoption of Interactive Cable Television Services in Taiwan. Journal of Broadcasting & Electronic Media 48:3, pages 466-483.
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Shu-Chu Sarrina Li. (2016) Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in Taiwan. New Media & Society 6:2, pages 173-193.
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Arun VishwanathGerald M. Goldhaber. (2016) An Examination of the Factors Contributing to Adoption Decisions among Late-Diffused Technology Products. New Media & Society 5:4, pages 547-572.
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Stella L.Y Hu & Louis Leung. (2003) Effects of expectancy-value, attitudes, and use of the Internet on psychological empowerment experienced by Chinese women at the workplace. Telematics and Informatics 20:4, pages 365-382.
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Shu-Chu Sarrina Li. (2003) Electronic newspaper and its adopters: examining the factors influencing the adoption of electronic newspapers in Taiwan. Telematics and Informatics 20:1, pages 35-49.
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Weng Hin Cheong. (2006) Internet Adoption in Macao:. Journal of Computer-Mediated Communication 7:2, pages 0-0.
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James F. Kenny. (2016) Hong Kong Television. Television & New Media 2:3, pages 281-294.
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LOUIS LEUNG & RAN WEI. (2016) Who are the Mobile Phone Have-Nots?. New Media & Society 1:2, pages 209-226.
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