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Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using ‘Soft Measures’

S. Cairns Centre for Transport Studies, University College London, London, UK and Transport Research Laboratory, Crowthorne UKCorrespondence[email protected]
,
L. Sloman Transport for Quality of Life, Machynlleth, UK
,
C. Newson Transport for Quality of Life, Machynlleth, UK
,
J. Anable The Centre for Transport Policy, The Robert Gordon University, Aberdeen, UK
,
A. Kirkbride Eco‐Logica, Lancaster, UK
&
P. Goodwin Centre for Transport and Society, University of the West of England, Bristol, UK
Pages 593-618 | Received 03 May 2007, Accepted 03 Jan 2008, Published online: 21 Aug 2008

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