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Behaviour & Information Technology Volume 32, 2013 - Issue 11
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Adopting Technology

Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations

Jae Young ChoiCenter for Growth Engine Industries, Korea Institute for Industrial Economics and Trade (KIET), 66, Hoegiro, Dongdaemun-gu, Seoul, South Korea
,
Jungwoo ShinTechnology Management, Economics and Policy Program, Seoul National University, 599 Gwanak-ro, Gwanak-gu, Seoul, 151-742, South Korea
&
Jongsu LeeTechnology Management, Economics and Policy Program, Seoul National University, 599 Gwanak-ro, Gwanak-gu, Seoul, 151-742, South KoreaCorrespondence[email protected]
Pages 1177-1190 | Received 08 Jul 2011, Accepted 25 Sep 2011, Published online: 16 Jan 2012

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