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Original Articles

The Effects of Message Framing and Visual Image on Persuasion

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Pages 564-583 | Published online: 04 Nov 2013

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (21)

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Zhaomeng Niu, David C. Jeong, Jared Brickman, Yujung Nam, Shuang Liu & Jerod L. Stapleton. (2020) A Picture Worth a Thousand Texts? Investigating the Influences of Visual Appeals in a Text Message-Based Health Intervention. Journal of Health Communication 25:3, pages 204-213.
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Elisabeth Bigsby, Cabral A. Bigman & Andrea Martinez Gonzalez. (2019) Exemplification theory: a review and meta-analysis of exemplar messages. Annals of the International Communication Association 43:4, pages 273-296.
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Kiwon Seo & James Price Dillard. (2019) A Process Analysis of Message Style and Persuasion: The Effects of Gain-Loss Framing and Emotion-Inducing Imagery. Visual Communication Quarterly 26:3, pages 131-145.
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Marcela A. Penţa & Adriana Băban. (2018) Message Framing in Vaccine Communication: A Systematic Review of Published Literature. Health Communication 33:3, pages 299-314.
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Kiwon Seo & James Dillard. (2016) The Persuasive Effects of Two Stylistic Elements. Communication Research 46:7, pages 891-907.
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Zeynep Altinay & Nekesha Williams. (2019) Visuals as a method of coastal environmental communication. Ocean & Coastal Management 178, pages 104809.
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Paul D’Angelo, Jack Lule, W. Russell Neuman, Lulu Rodriguez, Daniela V. Dimitrova & Kevin M. Carragee. (2019) Beyond Framing: A Forum for Framing Researchers. Journalism & Mass Communication Quarterly 96:1, pages 12-30.
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David Dobson & Karolien Poels. (2018) An Exploratory Study on the Use of Message Frames in Canadian Mortgage Loan Advertisements. SSRN Electronic Journal.
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