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Communication Quarterly Volume 28, 1980 - Issue 2
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Original Articles

The rhetorical functions of slogans: Classifications and characteristics

Robert E. Denton Jr. Doctoral candidate and graduate teaching assistant in the Department of Communication, Purdue University, West Lafayette, Indiana
Pages 10-18 | Published online: 22 May 2009

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Javid Ahmad Ahanger & Muzamil Yaqoob. (2023) The politics of rhetoric: examining popular discourse in Jammu and Kashmir. Third World Quarterly 44:9, pages 2080-2097.
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Rui Mu, Yan Li & Tie Cui. (2022) Policy narrative, policy understanding and policy support intention: a survey experiment on energy conservation. Policy Studies 43:6, pages 1361-1381.
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Cécile Van De Velde. (2022) The power of slogans: using protest writings in social movement research. Social Movement Studies 0:0, pages 1-20.
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Andrew Poe. (2021) Un-represent: theorizing the reason of political fanaticism. Distinktion: Journal of Social Theory 22:3, pages 358-375.
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Ine Goovaerts & Sofie Marien. (2020) Uncivil Communication and Simplistic Argumentation: Decreasing Political Trust, Increasing Persuasive Power?. Political Communication 37:6, pages 768-788.
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Falk Hartig. (2018) Political slogans as instruments of international government communication – the case of China. The Journal of International Communication 24:1, pages 115-137.
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CharlesJ. Stewart. (1983) A functional perspective on the study of social movements. Central States Speech Journal 34:1, pages 77-80.
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Les Altenberg & Robert Cathcart. (1982) Jimmy Carter on human rights: A thematic analysis. Central States Speech Journal 33:3, pages 446-457.
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Yijing Tong, Chih-Wei Hsieh & Jincheng Fan. (2024) Emotional governance at the street level: a content analysis of service slogans in China. Global Public Policy and Governance.
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Agnieszka Woch. (2024) L’identité discursive féminine dans le récit manifestant lors des mobilisations citoyennes en Pologne en 2020. Studia Romanica Posnaniensia 51:1, pages 183-193.
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Francesco Rigoli. (2024) Ideology shapes evaluation of history within the general population. Political Psychology.
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Marcin Kosienkowski. (2023) The Life after Life of the 2006 Transnistrian Sovereignty Referendum. Nationalities Papers, pages 1-22.
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Yang Liu & Kinglun Ngok. (2023) Slogans, Pragmatism, and Crisis Response at the Grassroots Level: An Analysis of Anti-Coronavirus Disease 2019 (Anti-COVID-19) Slogans in China. Journal of Current Chinese Affairs.
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Mitja Sardoč & Vladimir Prebilič. (2022) Governing by slogans. Policy Futures in Education 21:7, pages 765-775.
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Balsam Mustafa. (2022) All About Iraq: Re-Modifying Older Slogans and Chants in Tishreen [October] Protests. Journal of Asian and African Studies 58:3, pages 401-420.
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Mugur Zlotea. (2023) ‟Dare to Think, Dare to Speak, Dare to Act”: Translating Political Slogans in Mo Yan’s ‟Frog” From Chinese Into Romanian, Italian And Spanish. Studia Universitatis Babeș-Bolyai Philologia 68:1, pages 299-316.
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Junhua Mo & Renquan Heng. (2022) Fighting the COVID-19 pandemic with words: an investigation of pragmatic presuppositions in Chinese anti-pandemic slogans. Language and Semiotic Studies 8:4, pages 216-241.
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Hediye AYDOĞAN. (2022) Gelenekselden Dijitale Reklam Sloganlarında Söz Sanatları: Kırmızı ÖdülleriFigures of Speech in Advertising Slogans From Traditional to Digital: Kırmızı Awards. Sosyal Mucit Academic Review 3:1, pages 69-95.
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Jennifer Cobbina‐Dungy, Soma Chaudhuri, Ashleigh LaCourse & Christina DeJong. (2022) “Defund the police:” Perceptions among protesters in the 2020 March on Washington. Criminology & Public Policy 21:1, pages 147-174.
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Eric (Yin) Liu & Janny H.C. Leung. (2021) Corpus insights into the harmonization of commercial media in China: News coverage of migrant worker issues as a case study. Discourse, Context & Media 41, pages 100482.
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Peter Suedfeld, Bradford H. Morrison & Lawrence A. Kuznar. 2021. The Trump Doctrine and the Emerging International System. The Trump Doctrine and the Emerging International System 39 70 .
Albin Wagener. (2020) Internet contre Greta Thunberg : une étude discursive et argumentativeThe Internet vs Greta Thunberg: a discursive and argumentative study. Argumentation et analyse du discours:25.
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Jianlin Song & James Paul Gee. (2019) Slogans with Chinese characteristics: The political functions of a discourse form. Discourse & Society 31:2, pages 201-217.
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Gavriel D. Rosenfeld. 2019. The Fourth Reich. The Fourth Reich 392 400 .
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Belqes Al-Sowaidi, Felix Banda & Arwa Mansour. (2015) Doing Politics in the Recent Arab Uprisings: Towards a Political Discourse Analysis of the Arab Spring Slogans. Journal of Asian and African Studies 52:5, pages 621-645.
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Geneviève Bernard Barbeau. (2017) Reprise, reformulation et réappropriation : les traces de discours antérieurs dans les slogans écrits du printemps érableRepeat, reformulation and reappropriation: the traces of previous discourses in the written slogans from Quebec’s 2012 student strike. Pratiques:173-174.
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Geneviève Bernard Barbeau. (2015) De l’appel à mobilisation à ses mécanismes sociodiscursifs : le cas des slogans écrits du printemps érableThe Socio-Discursive Components of Mobilization: the Case of Written Slogans from Quebec’s Maple Spring. Argumentation et analyse du discours:14.
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Eithan Orkibi. (2013) Critique et engagement dans la rhétorique des mouvements sociauxCriticism and Commitment in Social Movement Rhetoric. Argumentation et analyse du discours:11.
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Yana Grinshpun. (2013) Discours manifestant et contestation universitaire (2009)Demonstration Discourse and University Contention in France (2009). Argumentation et analyse du discours:10.
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Li Liu. (2024) Yang and Yin in Communication: Towards a Typology and Logic of Persuasion in China . Diogenes 55:1, pages 120-132.
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Li Liu. (2007) Le yin et le yang dans la communication. Diogène n° 217:1, pages 150-165.
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XING LU. (2016) An Ideological/Cultural Analysis of Political Slogans in Communist China. Discourse & Society 10:4, pages 487-508.
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Monika Toman-BankeMonika Toman-Banke. 1996. Die Wahlslogans der Bundestagswahlen 1949–1994. Die Wahlslogans der Bundestagswahlen 1949–1994 403 417 .
Charles J. Stewart, Craig Allen Smith & Robert E. DentonJr.Jr.. 1995. Propaganda. Propaganda 400 422 .

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