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Journal of Post Keynesian Economics Volume 10, 1988 - Issue 3
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Original Articles

The Realism of Post Keynesian Economics: A Marketing Perspective

Ali Rassuli
&
Kathleen M. Rassuli
Pages 455-473 | Published online: 04 Nov 2015

Citations (6)

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Read on this site (3)

Marko Lah, Andrej SušJan & Branko Ilič. (2006) A Post Keynesian approach to advertising and its relevance for the transition economies. Journal of Post Keynesian Economics 29:2, pages 309-325.
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Marko Lah & Andrej Sušjan. (1999) Rationality of Transitional Consumers: A Post Keynesian View. Journal of Post Keynesian Economics 21:4, pages 589-602.
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Roger Smalley & John Fraedrich. (1995) Aldersonian Functionalism: An Enduring Theory in Marketing. Journal of Marketing Theory and Practice 3:4, pages 1-16.
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Articles from other publishers (3)

John Fraedrich. (2007) A comment on Alderson's intellectual legacy. European Business Review 19:6, pages 524-528.
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Peter Clarke & Peter Mount. (2006) Nonprofit marketing: the key to marketing's ‘mid‐life crisis’?. International Journal of Nonprofit and Voluntary Sector Marketing 6:1, pages 78-91.
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ALEX MILLMOW. (1997) TO EKE OUT A MARGINAL EXISTENCE: ECONOMICS IN BUSINESS SCHOOLS. Economic Papers: A journal of applied economics and policy 16:3, pages 88-96.
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