4
Views
6
CrossRef citations to date
0
Altmetric
Original Articles

The Realism of Post Keynesian Economics: A Marketing Perspective

Pages 455-473 | Published online: 04 Nov 2015

References

  • Alderson, Wroe. Marketing Behavior and Executive Action. Homewood, Ill.: Richard D. Irwin, Inc., 1957.
  • Alderson, Wroe. Dynamic Marketing Behavior. Homewood, Ill.: Richard D. Irwin, Inc., 1965.
  • Alderson, Wroe, and Cox, Reavis. “Towards a Theory of Marketing.” Journal of Marketing, October 1948, 13, 137–152.
  • Anderson, Paul F. “Marketing, Strategic Planning and the Theory of the Firm.” Journal of Marketing, Spring 1982, 46, 15–26.
  • Arndt, Johan. “The Political Economy of Marketing Systems: Reviving the Institutional Approach.” Journal of Macromarketing, Fall 1981, 36–47.
  • Bartels, Robert. The History of Marketing Thought. 2nd ed. Columbus, Ohio: Grid Inc., 1976.
  • Bennett, Peter D., and Kassarjian, Harold H. Consumer Behavior. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1972.
  • Bettman, James R. An Information Processing Theory of Consumer Choice. Reading, Mass.: Addison-Wesley Publishing Company, 1979.
  • Bucklin, Louis. “A Theory of Conflict Control.” Journal of Marketing, January 1973, 37, 39–47.
  • Byrns, Ralph T., and Stone, Gerald W. Economics. 2nd ed. Glenview, Ill.: Scott, Foresman and Company, 1984.
  • Carman, J. M. “Theories to Describe Some Competitive Conditions in Which the Firm Operates.” In Behavior Models for Marketing Actions. Ed. by F. M. Nicosia and Y. Wind. Hinsdale, Ill.: The Dryden Press, 1977, pp. 148–162.
  • Carvalho, Fernando. “Alternative Analyses of Short and Long Run in Post Keynesian Economics.” Journal of Post Keynesian Economics, Winter 1984–85, 7 (2), 214–234.
  • Cornwall, John. “Economic Growth: Two Paradigms.” Journal of Post Keynesian Economics, Spring 1979, 2 (3), 69–90.
  • Davidson, P. “Why Money Matters: Lessons from a Half-Century of Monetary Theory.” Journal of Post Keynesian Economics, Fall 1978, 1 (1), 46–70.
  • Davis, J. B. “Three Principles of Post Keynesian Methodology.” Journal of Post Keynesian Economics, Summer 1987, 9 (4), 552–564.
  • Day, George S. “The Product Life Cycle: Analysis and Applications Issues.” Journal of Marketing, Fall 1981, 45, 60–67.
  • Day, George S., and Wensley, Robin. “Priorities in Research in Strategic Marketing.” Report No. 83–103, Marketing Science Institute, Cambridge, Mass., April 1983a.
  • Day, George S., and Wensley, Robin. “Marketing Theory with a Strategic Orientation.” Journal of Marketing, Fall 1983b, 47, 79–89.
  • Dhalla, Nariman K., and Yuspeh, Sonia. “Forget the Product Life Cycle Concept!” Harvard Business Review, January-February 1976, 102–112.
  • Earl, Peter E. The Economic Imagination. Armonk, N.Y.: M. E. Sharpe, Inc., 1983.
  • Eichner, Alfred S. The Megacorp and Oligopoly. Armonk, N.Y.: M. E. Sharpe, Inc., 1976.
  • Eichner, Alfred S. A Guide to Post Keynesian Economics. Armonk, N.Y.: M. E. Sharpe, Inc., 1979.
  • Eichner, Alfred S. “The Post-Keynesian Paradigm and Macrodynamic Modelling.” Thames Papers in Political Economy, Summer 1983.
  • Etgar, Michael. “Channel Domination and Countervailing Power in Distribution Channels.” Journal of Marketing Research, August 1976, 13, 254–262.
  • Galbraith, John Kenneth. “On Post Keynesian Economics.” Journal of Post Keynesian Economics, Fall 1978, 1 (1), 8–11.
  • Hatten, Kenneth J., and Hatten, Mary Louise. “Some Empirical Insights for Strategic Marketers: The Case of Beer.” AMA Strategic Marketing Workshop, Illinois, May 1982.
  • Hawkins, E. R. “Marketing and the Theory of Monopolistic Competition.” Journal of Marketing, April 1940, 4 (4), Part 1, 382–389.
  • Hunt, Shelby D. “The Nature and Scope of Marketing.” Journal of Marketing, July 1976, 40, 17–28.
  • Kenyon, Peter. “Pricing.” In A Guide to Post-Keynesian Economics. Ed. by Alfred S. Eichner. Armonk, N. Y.: M. E. Sharpe, Inc., 1979.
  • Kregel, J. A. The Reconstruction of Political Economy. New York: John Wiley & Sons, 1973.
  • Kregel, J. A. “Sidney Weintraub’s Macrofoundations of Microeconomics and the Theory of Distribution,” Journal of Post Keynesian Economics, Summer 1985, 7 (4), 540–558.
  • Lillien, Gary L., and Kotler, Philip. Marketing Decision Making. New York: Harper and Row, 1983.
  • McGarry, E. D. “Some New Viewpoints in Marketing.” Journal of Marketing, July 1953, 18 (1), 33–40.
  • Minsky, Hyman P. John Maynard Keynes. New York: Columbia University Press, 1975.
  • Moriarity, W. D. The Economics of Marketing and Advertising. New York: Harper and Bros., 1923.
  • Park, C. Whan, and Sheth, Jagdish N. “Impact of Prior Familiarity and Cognitive Complexity of Information Processing Rules.” Communication Research, July 1975, 2, 260–266.
  • Peterson, Wallace C. “Institutionalism, Keynes, and the Real World.” Presidential Address, Association for Evolutionary Economics Annual Meeting, Atlantic City, N. J., September 1976.
  • Peterson, Wallace C. Income, Employment, and Economic Growth. 5th ed. New York: W. W. Norton & Company, 1984.
  • Phillips, Charles F. “A Critical Analysis of Recent Literature Dealing With Marketing Efficiency.” Journal of Marketing, April 1941, 5 (4), 360–373.
  • Reekie, W. Duncan, and Savitt, Ronald. “Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics.” European Journal of Marketing, 1982, 16 (7), 55–66.
  • Reve, Torger, and Stern, Louis. “Interorganizational Relations in Marketing Channels.” Academy of Management Review, July 1979, 4, 405–416.
  • Rink, David R., and Swan, John E. “Product Life Cycle Research: A Literature Review.” Journal of Business Research, 1979, 219–242.
  • Salant, Walter S. “Keynes and the Modern World: A Review Article.” Journal of Economic Literature, September 1985, 23, 1176–1185.
  • Savitt, Ronald. “Toward a Theory of Marketing Competition.” Annual Macromarketing Seminar, University of Colorado, Boulder, 1982.
  • Staples, William A. “A Modernized Family Life Cycle.” Journal of Consumer Research, June 1979, 12–22.
  • Thurow, Lester C. Dangerous Currents. New York: Random House, 1983.
  • Weintraub, Sidney. An Approach to the Theory of Income Distribution. Philadelphia: Chilton Company, 1958.
  • Wells, William D., and Gubar, George. “Life Cycle Concepts in Marketing Research.” Journal of Marketing Research, November 1966, 355–363.
  • Wensley, Robin. “Strategic Marketing: Betas, Boxes, or Basics.” Journal of Marketing, Summer 1981, 45, 173–182.
  • Wiles, Peter. “Ideology, Methodology, and Neoclassical Economics.” In Why Economics Is Not Yet a Science. Ed. by Alfred S. Eichner. Armonk, N.Y.: M. E. Sharpe, Inc., 1983, pp. 61–89.
  • Wind, Yoram. “The Perception of a Firm’s Competitve Position.” In Behavioral Models for Marketing Actions. Ed. by F. M. Nicosia and Y. Wind. Hinsdale, Ill.: The Dryden Press, 1977, pp. 163–181.
  • Wind, Yoram, and Claycamp, Henry. “Planning Product Line Strategy: A Matrix Approach.” Journal of Marketing, January 1976, 40, 2–9.
  • Wright, Peter L. “The Use of Phased, Noncompensatory Strategies in Decisions between Multi-attribute Products.” Research Paper 223, Graduate School of Business, Stanford University, 1974.
  • Wright, Peter L. “Consumer Choice Strategies: Simplifying vs. Optimizing.” Journal of Marketing Research, February 1975, 11, 60–67.
  • Zaltman, Gerald, and Wallendorf, Melanie. Consumer Behavior: Basic Findings and Management Implications. New York: John Wiley and Sons, 1983.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.