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Journal of the Operational Research Society Volume 74, 2023 - Issue 10
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Research Article

Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry

Li-Ting Yeha Feng Chia University, Taichung TaiwanView further author information
&
Dong-Shang Changb National Central University, Taoyuan City, TaiwanCorrespondence[email protected]
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Pages 2094-2108 | Received 04 Jan 2022, Accepted 16 Sep 2022, Published online: 28 Sep 2022

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