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Original Articles

Selling Schools: Marketing and Recruitment Strategies in New Orleans

Pages 4-23 | Published online: 20 Jan 2016

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (20)

Bradley D. Marianno & Stefani R. Relles. (2023) Who is the Principal Here? Understanding the Social Conditions of Collective Bargaining Agency and Implementation in Schools. Leadership and Policy in Schools 0:0, pages 1-19.
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Marcel Pagès, Gerard Ferrer-Esteban, Antoni Verger & Miriam Prieto. (2023) At the crossroad of performativity and the market: schools’ logics of action under a hybrid accountability regime. Compare: A Journal of Comparative and International Education 0:0, pages 1-21.
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Adrián Zancajo & Xavier Bonal. (2022) Education markets and school segregation: a mechanism-based explanation. Compare: A Journal of Comparative and International Education 52:8, pages 1241-1258.
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Jennifer Candipan & Noli Brazil. (2022) The neighborhood context of school openings: Charter school expansion and socioeconomic ascent in the United States. Journal of Urban Affairs 44:9, pages 1244-1269.
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Joshua Childs & Zachary Taylor. (2022) Do Charter Schools Outspend Public Schools Online? Evidence from Texas. Journal of School Choice 16:1, pages 49-70.
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Christopher Lubienski, Laura B. Perry, Jina Kim & Yusuf Canbolat. (2022) Market models and segregation: examining mechanisms of student sorting. Comparative Education 58:1, pages 16-36.
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Bryan Mann, Heather Bennett & Annah Rogers. (2020) Gentrification, Charter Schools, and Enrollment Patterns in Washington, DC: Shared Growth or New Forms of Educational Inequality?. Peabody Journal of Education 95:3, pages 211-228.
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Antoni Verger, Mauro C. Moschetti & Clara Fontdevila. (2020) How and why policy design matters: understanding the diverging effects of public-private partnerships in education. Comparative Education 56:2, pages 278-303.
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Marlene Dâmaso & Jorge Ávila De Lima. (2020) Marketing the School? How Local Context Shapes School Marketing Practices. Journal of School Choice 14:1, pages 26-48.
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Amy Stuart Wells, Abbey Keener, Leana Cabral & Diana Cordova-Cobo. (2019) The More Things Change, the More They Stay the Same: The Resegregation of Public Schools Via Charter School Reform. Peabody Journal of Education 94:5, pages 471-492.
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Paula McDonald, Barbara Pini & Jennifer Bartlett. (2019) The emergence of the marketing professional in schools. British Journal of Sociology of Education 40:7, pages 883-900.
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Jeff Walls & Sara Kemper. (2019) Fitting In to Stand Out: How Teachers at Small, Urban “Specialty Schools” Experience Extra-Organizational Influence. Leadership and Policy in Schools 18:3, pages 433-459.
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Jeanne M. Powers & Amelia Marcetti Topper. (2019) Density, Market Share, Market Concentration, and Proximity: Comparing Measures of Competition in the Public School Sector. Journal of School Choice 13:3, pages 380-409.
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Erica O. Turner. (2018) Marketing diversity: selling school districts in a racialized marketplace. Journal of Education Policy 33:6, pages 793-817.
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Roger Pizarro Milian & Linda Quirke. (2017) Crafting Legitimate Identities: Promotional Strategies in the Ontario Non-Elite Private School Sector. Educational Studies 53:4, pages 342-358.
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Jin Lee & Youn Joo Jang. (2017) Equal access to early childhood education in South Korea using the Geographic Information System. International Journal of Early Years Education 25:2, pages 171-189.
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Maia Cucchiara. (2016) Thinking Locally: Attending to Social Context in Studies of Marketing and Public Education. Peabody Journal of Education 91:1, pages 121-130.
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Articles from other publishers (41)

Roderick L. Carey. (2024) Criminalized or Stigmatized? An Intersectional Power Analysis of the Charter School Treatment of Black and Latino Boys. Urban Education.
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Andrea J. Bingham & Kristi McCann. (2024) “Learning Can’t Occur in Chaos:” A Critical Policy Discourse Analysis of No Excuses Charter School Websites. The Urban Review.
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Terrance L. Green, Andrene Castro, Emily Germain, Jeremy Horne, Chloe Sikes & Joanna Sanchez. (2023) “They Don't Feel Like This Is Their Place Anymore:” School Leaders’ Understanding of the Impacts of Gentrification on Schools. American Educational Research Journal 60:6, pages 1059-1094.
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Kristin Sinclair. (2023) “Who are these Projects Really for?”: Interrogating Community-School Partnerships and Place-Based Education Under a Market Regime. The Urban Review 55:5, pages 535-558.
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Marta Curran, Alba Castejón & Martí Manzano. (2022) Open Door Events: Positioning schools in urban post-compulsory education markets. European Educational Research Journal 22:6, pages 798-813.
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Bryan J. Duarte. (2022) The Effects of School Choice Competition on an Underserved Neighborhood Public School. Educational Policy 37:7, pages 1950-1988.
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Ryan D. Shaw. (2022) Interrogating Policy Diffusion in the Arts Education Sphere. Educational Policy 37:7, pages 2026-2050.
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Joshua Childs & Z.W. Taylor. (2022) (Digitally) Connecting Students, Schools, and Districts: Measuring the Size and Popularity of K-12 Public and Charter School District Websites. Journal of Education 203:4, pages 877-890.
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Taylor N. Allbright, Tasminda K. Dhaliwal, Jacob Alonso, James Bridgeforth, Monica Santander & Kate E. Kennedy. (2023) Schools as Solutions, Students as Problems: A Critical Discourse Analysis of Institutional Scripts in High School Websites. Educational Administration Quarterly 59:4, pages 845-878.
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Allison F. Gilmour, Colin Shanks & Marcus A. Winters. (2022) Choice, Mobility, and Classification: Disaggregating the Charter School Special Education Gap. Remedial and Special Education 44:4, pages 272-282.
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Ayesha Hashim & Carolyn Sattin-Bajaj. (2023) Transportation Logics: How Charter School Leaders Make Choices about Student Transportation. American Journal of Education 129:4, pages 513-538.
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Rachel E. Williams. (2023) The Political Economy of Subprime Educational Policy: A Critical Analysis of Charter Schools in Black Communities. The Review of Black Political Economy, pages 003464462211459.
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Adrián Zancajo, Clara Fontdevila & Antoni Verger. 2023. Educational Markets and Segregation. Educational Markets and Segregation 81 101 .
Laura E. Hernández. (2023) The Money Chase: The Role of Racial Innuendo and Marketized Discourse in Courting Private Dollars. Teachers College Record: The Voice of Scholarship in Education 124:12, pages 135-161.
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Sophia Seifert, Lorna Porter, Sarah A. Cordes & Priscilla Wohlstetter. (2023) Pursuing Diversity: The Context, Practices, and Diversity Outcomes of Intentionally Diverse Charter Schools. Teachers College Record: The Voice of Scholarship in Education 124:12, pages 95-134.
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Jude K Tah & Helen Knutes-Nyqvist. (2021) School marketing on their websites and students in need of special support: Independent schools in the Stockholm local education market. Policy Futures in Education 20:6, pages 681-695.
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Stephen Kotok & Alexa Sorden. (2022) School Choice, Competition, and Disruptions for a High-Achieving Traditional Public School. Journal of Cases in Educational Leadership 25:2, pages 169-180.
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Laura E. Hernández. (2022) The Importance of Being “Woke”: Charter Management Organizations and the Growth of Social Consciousness as a School Quality Marker. Educational Policy 36:4, pages 796-821.
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Joshua Childs & Zach Taylor. (2022) Googling for Schools: Do K-12 School Districts Purchase Adwords to Drive Website Traffic?. Online Journal of Communication and Media Technologies 12:3, pages e202215.
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Noelia Fernández González. (2022) COMPETIR O MORIR: LA ELECCIÓN ESCOLAR COMO TECNOLOGÍA BIOPOLÍTICA. Cadernos de Pesquisa 52.
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Tuncer Fidan & Türker Kurt. 2020. The Palgrave Handbook of Educational Leadership and Management Discourse. The Palgrave Handbook of Educational Leadership and Management Discourse 1 17 .
Stephen Kotok, Catherine DiMartino & David E. DeMatthews. (2020) Principals and District Leaders Navigating the Marketplace: Lessons From Texas, New York, and Pennsylvania. Journal of School Leadership 31:5, pages 373-395.
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Jin Lee & Christopher A. Lubienski. (2021) A Spatial Analysis on Charter School Access in the New York Metropolitan Area. Teachers College Record: The Voice of Scholarship in Education 123:2, pages 1-30.
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DeMarcus A. Jenkins. (2020) School Reputation as a Site of Struggle: An Investigation of the Impact of School Choice in Washington, DC on a Neighborhood Public School. The Urban Review 52:5, pages 904-923.
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Sarah L. Woulfin. (2020) Crystallizing Coaching: An Examination of the Institutionalization of Instructional Coaching in Three Educational Systems. Teachers College Record: The Voice of Scholarship in Education 122:10, pages 1-32.
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Ximena Dueñas-Herrera, Silvana Godoy-Mateus, Jorge Leonardo Duarte-Rodríguez, Diana Alexandra Oquendo-Victoria & Johnny Ernesto Campiño-Castillo. (2020) Alianzas público privadas en los servicios educativos en Colombia. Magis, Revista Internacional de Investigación en Educación 13, pages 1-26.
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Sarah Butler Jessen & Catherine DiMartino. (2019) Rearranging the Chairs on the Deck or True Reform? Private Sector Bureaucracies in the Age of Choice—An Analysis of Autonomy and Control. Educational Policy 34:1, pages 239-260.
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Lori Delale-O’Connor. (2018) Understanding Achilles’ Heel: Information Dissemination, Readability, and Marketing in Urban School Choice. Education and Urban Society 51:8, pages 1007-1028.
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Stephen Kotok, David S. Knight, Huriya Jabbar, Luis E. Rivera & Rodolfo Rincones. (2019) On Becoming a District of Choice: Implications for Equity Along the United States–Mexico Border. Educational Administration Quarterly 55:4, pages 615-656.
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Kelli A. Rushek. (2019) “We are looking forward to another great year!”: How principals’ language-in-use reflect school quality ratings in Chicago Public Schools. Linguistics and Education 53, pages 100756.
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Christian Buerger & Robert Bifulco. (2019) The effect of charter schools on districts’ student composition, costs, and efficiency: The case of New York state. Economics of Education Review 69, pages 61-72.
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Jeff Walls & Sara Kemper. (2018) Trading Off Between Representativeness and Social Capital: The Case of Bayview Secondary School. Journal of Cases in Educational Leadership 22:1, pages 15-28.
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Bryan A. Mann & Stephen Kotok. (2019) Online Stratifcation: How Academic Performance Indicators Relate to Choices between Cyber Charter Schools. Teachers College Record: The Voice of Scholarship in Education 121:3, pages 1-24.
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Richard O. Welsh. (2018) Recovery, Achievement, and Opportunity: A Comparative Analysis of State Takeover Districts in Louisiana, Tennessee, and Georgia. Urban Education 54:3, pages 311-338.
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Federico R. Waitoller & Christopher Lubienski. (2019) Disability, Race, and the Geography of School Choice: Toward an Intersectional Analytical Framework. AERA Open 5:1, pages 233285841882250.
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Adrián Zancajo. (2018) Educational providers in the marketplace: Schools’ marketing responses in Chile. International Journal of Educational Research 88, pages 166-176.
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Megan Austin & Mark Berends. 2018. Handbook of the Sociology of Education in the 21st Century. Handbook of the Sociology of Education in the 21st Century 221 250 .
Scott Milliman, Robert Maranto & William C. Wood. (2017) Warding Off Competition: The Impact of School District Outreach on Charter Expansion in Arizona. Social Science Quarterly 98:5, pages 1328-1338.
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Julia Burdick-Will. (2017) Neighbors but Not Classmates: Neighborhood Disadvantage, Local Violent Crime, and the Heterogeneity of Educational Experiences in Chicago. American Journal of Education 124:1, pages 37-65.
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