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Original Articles

School Marketing as a Sorting Mechanism: A Critical Discourse Analysis of Charter School Websites

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Meghan Stacey & Nicole Mockler. (2024) Recruiting the ‘quality teacher’: equity, faith, and passion. Discourse: Studies in the Cultural Politics of Education 45:1, pages 1-13.
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Elisabeth Kim & Minhye Son. (2023) What is visible and invisible: the portrayal of dual language programs on school websites. Language and Education 0:0, pages 1-19.
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Ingrid Piller, Ana Sofia Bruzon & Hanna Torsh. (2023) Monolingual school websites as barriers to parent engagement. Language and Education 37:3, pages 328-345.
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Wenyang Sun & Xinxin Wang. (2023) A raciolinguistic analysis of the neoliberal promotion of dual language education in a new Latinx South state. Discourse: Studies in the Cultural Politics of Education 44:1, pages 61-75.
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Adrián Zancajo & Xavier Bonal. (2022) Education markets and school segregation: a mechanism-based explanation. Compare: A Journal of Comparative and International Education 52:8, pages 1241-1258.
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Joshua Childs & Zachary Taylor. (2022) Do Charter Schools Outspend Public Schools Online? Evidence from Texas. Journal of School Choice 16:1, pages 49-70.
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David Kahan & Thomas L. McKenzie. (2021) Website Representations of Physical Education and Physical Activity: Comparison of Public Charter and Private Schools. Research Quarterly for Exercise and Sport 92:4, pages 865-872.
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Sujin Kim & Lisa M. Dorner. (2021) School District Responses to Cultural and Linguistic Change: Competing Discourses of Equity, Competition, and Community. Journal of Language, Identity & Education 20:4, pages 255-270.
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David Kahan, Thomas L. McKenzie, Anna O’Brien, Carlos Portillo, Remy Sprague, Emma Marchant & Nadine Lising. (2020) Physical Activity Messaging on North American Jewish Day School Websites. Journal of Jewish Education 86:3, pages 271-297.
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Trang Thi Thuy Nguyen. (2020) Bilingual education as ‘glocal’ capital: statements of educational outcomes on Vietnamese bilingual schools’ websites. International Journal of Bilingual Education and Bilingualism 23:6, pages 738-753.
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Charisse Gulosino & Gary Miron. (2020) Examining Curriculum Differentiation of Education Management Organizations (EMOs) in 41 States. Peabody Journal of Education 95:3, pages 272-299.
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Elizabeth Briant, Catherine Doherty, Karen Dooley & Rebecca English. (2020) In fateful moments: the appeal of parent testimonials when selling private tutoring. Pedagogy, Culture & Society 28:2, pages 223-239.
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Marlene Dâmaso & Jorge Ávila De Lima. (2020) Marketing the School? How Local Context Shapes School Marketing Practices. Journal of School Choice 14:1, pages 26-48.
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Amy Stuart Wells, Abbey Keener, Leana Cabral & Diana Cordova-Cobo. (2019) The More Things Change, the More They Stay the Same: The Resegregation of Public Schools Via Charter School Reform. Peabody Journal of Education 94:5, pages 471-492.
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Paula McDonald, Barbara Pini & Jennifer Bartlett. (2019) The emergence of the marketing professional in schools. British Journal of Sociology of Education 40:7, pages 883-900.
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Erica O. Turner. (2018) Marketing diversity: selling school districts in a racialized marketplace. Journal of Education Policy 33:6, pages 793-817.
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Yuval Dvir, Robin Shields & Miri Yemini. (2018) Three faces of global citizenship education: IB Schools’ self-representations in four local contexts. British Journal of Educational Studies 66:4, pages 455-475.
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Roger Pizarro Milian & Linda Quirke. (2017) Crafting Legitimate Identities: Promotional Strategies in the Ontario Non-Elite Private School Sector. Educational Studies 53:4, pages 342-358.
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Maia Cucchiara. (2016) Thinking Locally: Attending to Social Context in Studies of Marketing and Public Education. Peabody Journal of Education 91:1, pages 121-130.
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Huriya Jabbar. (2016) Selling Schools: Marketing and Recruitment Strategies in New Orleans. Peabody Journal of Education 91:1, pages 4-23.
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Ursula McKenna, Leslie J. Francis & Susan H. Jones. Deeply Christian and serving the common good? A survey of Anglican cathedral provision for schools. Journal of Beliefs & Values 0:0, pages 1-18.
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Articles from other publishers (28)

Andrea J. Bingham & Kristi McCann. (2024) “Learning Can’t Occur in Chaos:” A Critical Policy Discourse Analysis of No Excuses Charter School Websites. The Urban Review 56:2, pages 369-392.
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Valentina Bertotti. (2024) Choice, marketing and subjectivities: A discursive-semiotic analysis of six Montessori websites. Discourse Studies.
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Chun Sing Maxwell Ho, Jiafang Lu & Lucas Chiu Kit Liu. (2024) Advertising a school’s merits in Hong Kong: weighing academic performance against students whole-person development. Asia Pacific Education Review.
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Vittorio Marone & Bruna Damiana Heinsfeld. (2023) “Everyone pursuing their dreams”: Google's and Microsoft's discourse on educational technology. Computers and Education Open 4, pages 100138.
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Kristin Sinclair. (2023) “Who are these Projects Really for?”: Interrogating Community-School Partnerships and Place-Based Education Under a Market Regime. The Urban Review 55:5, pages 535-558.
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Marta Curran, Alba Castejón & Martí Manzano. (2022) Open Door Events: Positioning schools in urban post-compulsory education markets. European Educational Research Journal 22:6, pages 798-813.
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Upik Elok Endang Rasmani, Alfan Sarifudin, Siti Wahyuningsih, Novita Eka Nurjanah, Jumiatmoko Jumiatmoko, Nurul Shofiatin Zuhro, Anjar Fitrianingtyas, Bambang Winarji & Yuanita Kristiani Wahyu Widiastuti. (2023) Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development. European Journal of Educational Research volume-12-2023:volume-12-issue-4-october-2023, pages 1731-1742.
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Joshua Childs & Z.W. Taylor. (2022) (Digitally) Connecting Students, Schools, and Districts: Measuring the Size and Popularity of K-12 Public and Charter School District Websites. Journal of Education 203:4, pages 877-890.
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Taylor N. Allbright, Tasminda K. Dhaliwal, Jacob Alonso, James Bridgeforth, Monica Santander & Kate E. Kennedy. (2023) Schools as Solutions, Students as Problems: A Critical Discourse Analysis of Institutional Scripts in High School Websites. Educational Administration Quarterly 59:4, pages 845-878.
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Benedict Salazar Olgado & Lucy Pei. (2022) Stewarding the Documental Afterlives of Refugee Tech Initiatives. Proceedings of the ACM on Human-Computer Interaction 6:CSCW2, pages 1-23.
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Upik Elok Endang Rasmani, Siti Wahyuningsih, Novita Eka Nurjanah, Jumiatmoko Jumiatmoko, Nurul Shofiatin Zuhro, Anjar Fitrianingtyas & Bambang Winarji. (2022) Manajemen Promosi Lembaga PAUD di Era Revolusi Industri 5.0. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini 6:6, pages 6443-6449.
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Jude K Tah & Helen Knutes-Nyqvist. (2021) School marketing on their websites and students in need of special support: Independent schools in the Stockholm local education market. Policy Futures in Education 20:6, pages 681-695.
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Laura E. Hernández. (2022) The Importance of Being “Woke”: Charter Management Organizations and the Growth of Social Consciousness as a School Quality Marker. Educational Policy 36:4, pages 796-821.
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Sotiroula Liasidou. (2022) Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective. Tourism and Hospitality 3:2, pages 380-398.
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Jeremy Singer & Sarah Winchell Lenhoff. (2022) Race, Geography, and School Choice Policy: A Critical Analysis of Detroit Students’ Suburban School Choices. AERA Open 8, pages 233285842110672.
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Ioseb Gabelaia. 2022. Reliability and Statistics in Transportation and Communication. Reliability and Statistics in Transportation and Communication 608 617 .
Mary McLachlan. (2021) Neoliberal rules: A critical multimodal analysis of metonymy on high school webpages. Linguistics and Education 65, pages 100957.
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Stephen Kotok, Catherine DiMartino & David E. DeMatthews. (2020) Principals and District Leaders Navigating the Marketplace: Lessons From Texas, New York, and Pennsylvania. Journal of School Leadership 31:5, pages 373-395.
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Marta Curran, Alba Castejón & Martí Manzano. (2021) Las jornadas de puertas abiertas como dispositivos de segmentación de los mercados educativos locales. El caso de la educación postobligatoria. Revista Internacional de Sociología 79:2, pages e183.
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David Kahan & Thomas L. McKenzie. (2019) School Websites: A Physical Education and Physical Activity Content Analysis. Journal of School Health 90:1, pages 47-55.
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Maxwell Chun Sing Ho & Jiafang Lu. (2019) School competition in Hong Kong: a battle of lifting school academic performance?. International Journal of Educational Management 33:7, pages 1483-1500.
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Kelli A. Rushek. (2019) “We are looking forward to another great year!”: How principals’ language-in-use reflect school quality ratings in Chicago Public Schools. Linguistics and Education 53, pages 100756.
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Christopher Drew. (2018) ‘We call this “play”, however…’: Navigating ‘play anxiety’ in early childhood education and care markets. Journal of Early Childhood Research 17:2, pages 116-128.
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David Kahan, Thomas L. McKenzie & Ashna Khatri. (2019) U.S. charter schools neglect promoting physical activity: Content analysis of nationally representative elementary charter school websites. Preventive Medicine Reports 14, pages 100815.
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Bryan A. Mann & Stephen Kotok. (2019) Online Stratifcation: How Academic Performance Indicators Relate to Choices between Cyber Charter Schools. Teachers College Record: The Voice of Scholarship in Education 121:3, pages 1-24.
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Sotiroula Liasidou. (2018) Representation of cultural tourism on the Web: critical discourse analysis of tourism websites. International Journal of Culture, Tourism and Hospitality Research 12:3, pages 327-347.
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Víctor Tardío-Crespo & Carmen Álvarez-Álvarez. (2018) Análisis de las Páginas Web de los Centros Públicos de Educación Secundaria de Cantabria (España). REICE. Revista Iberoamericana sobre Calidad, Eficacia y Cambio en Educación 3:16, pages 49-65.
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Julia Burdick-Will. (2017) Neighbors but Not Classmates: Neighborhood Disadvantage, Local Violent Crime, and the Heterogeneity of Educational Experiences in Chicago. American Journal of Education 124:1, pages 37-65.
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