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Original Articles

Race and Racelessness in CMO Marketing: Exploring Charter Management Organizations’ Racial Construction and its Implications

Pages 47-63 | Published online: 20 Jan 2016

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Kevin Lawrence Henry$suffix/text()$suffix/text(). (2023) Feasting on Blackness: educational parasitism, necropolicy, and Black thought. International Journal of Qualitative Studies in Education 0:0, pages 1-17.
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Sujin Kim & Lisa M. Dorner. (2021) School District Responses to Cultural and Linguistic Change: Competing Discourses of Equity, Competition, and Community. Journal of Language, Identity & Education 20:4, pages 255-270.
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Antoni Verger, Mauro C. Moschetti & Clara Fontdevila. (2020) How and why policy design matters: understanding the diverging effects of public-private partnerships in education. Comparative Education 56:2, pages 278-303.
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Richard O. Welsh, Sheneka Williams, Shafiqua Little & Jerome Graham. (2019) Examining the Narrative: An Analysis of the Racial Discourse Embedded in State Takeover. Equity & Excellence in Education 52:4, pages 502-526.
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Erica O. Turner. (2018) Marketing diversity: selling school districts in a racialized marketplace. Journal of Education Policy 33:6, pages 793-817.
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Maia Cucchiara. (2016) Thinking Locally: Attending to Social Context in Studies of Marketing and Public Education. Peabody Journal of Education 91:1, pages 121-130.
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Huriya Jabbar. (2016) Selling Schools: Marketing and Recruitment Strategies in New Orleans. Peabody Journal of Education 91:1, pages 4-23.
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Articles from other publishers (19)

Laura E. Hernández. (2022) Navigating Politically Muddy Waters: Charter Management Organizations and Their Efforts to Craft a Counternarrative. Urban Education 59:5, pages 1332-1364.
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Matthew S. McCluskey. (2024) Scaling Toward Utopia or Dystopia: Challenges to Preserving Organizational Values Through Growth. Journal of Cases in Educational Leadership.
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Andrea J. Bingham & Kristi McCann. (2024) “Learning Can’t Occur in Chaos:” A Critical Policy Discourse Analysis of No Excuses Charter School Websites. The Urban Review.
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Julia Sass Rubin & Stephen Danley. (2022) Boiling the Frog Slowly: Reducing Resistance to Neoliberal Education Reform Through Window Dressing Strategies. Urban Affairs Review 59:6, pages 1875-1907.
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Taylor N. Allbright, Tasminda K. Dhaliwal, Jacob Alonso, James Bridgeforth, Monica Santander & Kate E. Kennedy. (2023) Schools as Solutions, Students as Problems: A Critical Discourse Analysis of Institutional Scripts in High School Websites. Educational Administration Quarterly 59:4, pages 845-878.
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Laura E. Hernández. (2023) The Money Chase: The Role of Racial Innuendo and Marketized Discourse in Courting Private Dollars. Teachers College Record: The Voice of Scholarship in Education 124:12, pages 135-161.
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Stephen Kotok & Alexa Sorden. (2022) School Choice, Competition, and Disruptions for a High-Achieving Traditional Public School. Journal of Cases in Educational Leadership 25:2, pages 169-180.
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Laura E. Hernández. (2022) The Importance of Being “Woke”: Charter Management Organizations and the Growth of Social Consciousness as a School Quality Marker. Educational Policy 36:4, pages 796-821.
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Alisha Butler. (2021) What’s Best for My Child, What’s Best for the City: Values and Tensions in Parent Gentrifiers’ Middle and High School Selection Processes. The Urban Review 54:2, pages 255-276.
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Huriya Jabbar, Eupha Jeanne Daramola, Julie A. Marsh, Taylor Enoch-Stevens, Jacob Alonso & Taylor N. Allbright. (2022) Social Construction Is Racial Construction: Examining the Target Populations in School-Choice Policies. American Journal of Education 128:3, pages 487-518.
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Laura E. Hernández. (2022) Code Switching and Political Strategy: The Role of Racial Discourse in the Coalition-Building Efforts of Charter Management Organizations. American Educational Research Journal 59:2, pages 219-251.
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Jeremy Singer & Sarah Winchell Lenhoff. (2022) Race, Geography, and School Choice Policy: A Critical Analysis of Detroit Students’ Suburban School Choices. AERA Open 8, pages 233285842110672.
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Stephen Kotok, Catherine DiMartino & David E. DeMatthews. (2020) Principals and District Leaders Navigating the Marketplace: Lessons From Texas, New York, and Pennsylvania. Journal of School Leadership 31:5, pages 373-395.
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Jaren R. Haber. (2020) Sorting Schools: A Computational Analysis of Charter School Identities and Stratification. Sociology of Education 94:1, pages 43-64.
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Sarah Butler Jessen & Catherine DiMartino. (2019) Rearranging the Chairs on the Deck or True Reform? Private Sector Bureaucracies in the Age of Choice—An Analysis of Autonomy and Control. Educational Policy 34:1, pages 239-260.
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Adrián Zancajo. (2018) Educational providers in the marketplace: Schools’ marketing responses in Chile. International Journal of Educational Research 88, pages 166-176.
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Julia Burdick-Will. (2017) Neighbors but Not Classmates: Neighborhood Disadvantage, Local Violent Crime, and the Heterogeneity of Educational Experiences in Chicago. American Journal of Education 124:1, pages 37-65.
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Ee-Seul Yoon. (2017) Neoliberalizing race? Diverse youths’ lived experiences of race in school choice. Research in Education 97:1, pages 76-94.
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Janelle Scott & Jennifer Jellison Holme. (2016) The Political Economy of Market-Based Educational Policies. Review of Research in Education 40:1, pages 250-297.
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